Bachelor of Public Relations (Hons)

  Institution: Private: Universiti Tunku Abdul Rahman

Objective

This programme entails knowledge and practical skills in relationship-building, persuasive communication, image-making, advertising & promotions and events management.
Students will acquire practical know-how in formulating and managing media strategies, publicity campaigns, news-making events, public opinion persuasion, marketing and improving employee relations

Minimum Entry Requirements

• STPM with minimum full pass in 2 relevant subjects; OR
• A Level with minimum pass in 2 relevant subjects; OR
• South Australian Matriculation (SAM) with minimum Australian Tertiary Admission Rank (ATAR) of 70 and at least Grade B in 2 relevant subjects; OR
• Canadian Pre-University (CPU) with minimum average of 70% for 6 relevant subjects; OR
• Unified Examination Certificate (UEC) with minimum Grade B in 5 relevant subjects and minimum Grade C in English; OR
• Relevant Foundation, Tunku Abdul Rahman University College; OR
• Relevant Foundation from other Institution of Higher Learning* recognised by the Malaysian Government; OR
• Relevant Matriculation Certificate, Ministry of Education*; OR
• Relevant Diploma (Level 4 MQF), Tunku Abdul Rahman University College/Tunku Abdul Rahman College; OR
• Relevant Diploma (Level 4 MQF) from other Institutions of Higher Learning* recognised by the Malaysian Government; OR
• Other equivalent qualifications* recognised by the Malaysian Government
• Applicants without minimum Grade C in English may be considered if they obtained at least a pass in SPM English Language or equivalent or minimum Grade C in AELE 0364 English Language (1119 Level) conducted by Tunku Abdul Rahman University College/Tunku Abdul Rahman College

Academic Progression

On passing Bachelor of Public Relations (Hons) students can further carry their studies to the Postgraduate Degree Programme.

Source: Universiti Tunku Abdul Rahman