Bachelor of Management (Marketing)

  Institution: Private: Universiti Teknologi Malaysia (UTM)

Programme Objectives:

1. To produce graduates who are able to apply their marketing knowledge, managerial skills and able to analyse business strategies within an ICT environment.
2. To produce graduates who have the ability to analyse and solve business problems critically, logically, creatively and analytically based on sound facts and ideas in fulfilling market requirements globally.
3. To produce graduates who are able to respond to societal needs and exercise marketing ethics.

Career prospects: Graduates of the programme can work as product marketing managers, marketing assistants/executives, purchasing and administration executives, or hold management and marketing related posts in industries within an ICT environment or in ICT-based organisations.

Curriculum
Year 1 Semester 1:
SHF1113 Principles of Marketing
SHD1113 Principles of Microeconomics
SHY1073 Creativity and Innovation
SHD1703 Business Mathematics
SHC1123 Introduction to Financial Accounting
UQX1XX1 Co-Curriculum

Year 1 Semester 2:
SHD1513 Principles of Management
SHD1123 Principles of Macroeconomics
SHD1723 Statistics I
SHF1103 Marketing Information Systems I
ULT1022 Islamic and Asian Civilisation
UHB1412 English for Academic Communication

Year 2 Semester 1:
SHF2173 Consumer Behaviour
SHD2413 Entrepreneurship
SHD2513 Human Resource Management
SHD2713 Statistics II
UHS1152 Ethnic Relations
UQX1XX1 Co-Curriculum
UHS2xx2 General Elective

Year 2 Semester 2:
SHD2723 Introduction to Operation Management
SHF2183 Integrated Marketing Communication
SHF2103 Marketing Information Systems II
SHD2213 Financial Management
UHB2423 Advanced English for Academic Communication
ULTxxx2 Elektif FTI
UUX3xx2 University Elective

Year 3 Semester 1:
SHF3263 Marketing Research
SHF3183 Electronic Marketing
SHD3313 Commercial Law
SCD4823 Knowledge Management System
SHC2233 Cost Accounting
SHX3xx2 University Elective

Year 3 Semester 2:
SHF3812 Undergraduate Project (Proposal)
UHB3XX2 English Language Elective
SHF3273 Marketing for Innovative Products
SHF3XX3 Department Elective I
SHF3XX3 Department Elective II
SHF3XX3 Department Elective III

Year 4 Semester 1:
SHF4824 Undergraduate Project (Writing)
SHF4103 Customer Relationship Management
SHF4XX3 Department Elective IV
SHF4XX3 Department Elective V
SHF4193 Strategic Marketing

Year 4 Semester 2:
SHF4914 Industrial Training Report
SHF4928 Industrial Training

Electives:
SHF4203 Services Marketing
SHF4253 Advertising and Promotion Management
SHF4283 Global Marketing
SHF4293 Supply Chain Management
SHF4323 Cyber Law
SHF4123 Tourism Marketing
SHF4113 Brand Management
SHF4303 B2B Marketing
SHF4313 Retail Management
SHF41S3 Creen Marketing
SHF4163 Non-profit Marketing
SHF4173 Social Marketing
SHLxxx3 Foreign Language