Bachelor of (Hons) Digital Graphic Design

  Institution: Private: Universiti Selangor

Programme
Bachelor (Hons) in Digital Graphic Design

Professional Recognition
Malaysian Qualification Agency (MQA)

Intake
January | June | August| September |December

Duration
3 Years

Fees
RM 28,630

Entry Requirements

1. Pass STPM with minimum 2 principals; (priority credits: Visual Art, History, mathematics, English); OR
2. Pass Diploma in Digital Graphic Design from University Selangor; OR
3. Pass relevant Diploma from other universities or colleges with Standard Minimum certified or Accredited with CGPA ≥ 2.00; OR
4. Other equivalent qualifications recognized by Malaysian Government;

AND

pass in Interview Test / Drawing Test / Color Blind Test which recognized by University
Selangor

Overseas student must pass relevant English courses by University Selangor or other recognized institutions at satisfactory level or equivalent exemption qualifications.

Overview

The programme aims to provide graduates with high quality education, advanced technical knowledge, communication and marketing skills, in creativity and design innovation, visual expression and communications in art and design.
Graduates with a Bachelor (Hons) in Digital Graphic Design obtain basic skills on fundamental knowledge of principles and elements of art and design and photography.

Successful students will be multi-skilled designers with clear understanding of the relationship between theory and practice and have the opportunity to explore and effectively apply their intellectual competency in the art and design industry by integrating in-depth research, conceptual development, strategic thinking and problem solving in design creation.

Through carefully planned structure of learning, the graduates will have developed their multi- disciplinary skills in expressions of graphic design, photography, advertising principles and practices, branding communications, multimedia, broadcast and film design and animation for further advancement as an innovative practitioner.

The programme aims to emphasize on the effective application of analytical and the creative thinking processes; so as to ensure our graduates will inculcate positive values and attitudes, stressing on ethics and professionalism, possesses leadership quality and ethical teamwork spirit in the diverse cultures of the nation. Ultimately, the programme aims to provide them with an educational experience focussing towards the pursuit of life-long learning.

Programme Learning Outcomes

1. Graduates are able to define, illustrate, demonstrate, analyze and synthesize a broad based knowledge related to graphic design communication; and recognize, explain, and demonstrate the ability to articulate and documents workflow.
2. Graduates are able to describe, explain, respond, manipulate and display an understanding of visual literacy and communication.
3. Graduates are able to distinguish, explain, reproduce, calibrate and construct the advanced skills in graphic design communications and produce creative and innovative design solutions.
4. Graduates are able to differentiate, display, respond, organize and manipulate the skills and principles of lifelong learning in their academic and career development.
5. Graduates are able to receive, prepare and delivering a message, inviting interactions, performing in a team and demonstrating cultural competence, and as a leader able to envisioning, maintaining commitment and empowering. Generally they are able to work cooperatively with others and value their ideas and contributions and able to employ effective communication skills and use a variety of resources including to gather and share scientific and technological ideas and data.
6. Graduates are able to identify, conform, differentiate and defend the values, ethics and legal principles in the profession.
7. Graduates are able to identify managerial theories and skills and will be able to convert and apply them to real world situations. They are also able in managing people, communication, resources and building and maintaining teams.
8. Graduates are able to select, explain, begin and respond to business enterprises and the entrepreneurial and strategic thinking that drives them in a dynamic, competitive regional, national, and global economy.
9. Graduates are able to distinguish, explain, trace, and construct an appropriate scientific inquiry skills, attitudes, and practices when seeking answers to questions including when choosing a course of action based on scientific and technological information.
10. Graduates are able to select, discuss, justify and integrate appropriate technological problem-solving skills and attitudes when seeking solutions to challenges and problems related to human needs.

Programme Structure

Core Course Description

AGS 1133 Photography I  
Understanding  and development  of mechanical  controls of the 35mm camera (exposure), 35mm  (black  and  white)  film  processing,  darkroom  controls,  processes  related  to paper processing,  and development  of photographic  vision, as related to using the camera as a compositional  and  a  conceptual  tool,  as  well  as  the  vocabulary  related  to  photography. Included will be an overview of alternative photographic  techniques

AGS 2413 Electronic Print Publishing    
This  is  an  in-depth  course  to  the  students  on  how  to  use  Adobe  InDesign  and  the differences from other applications in providing a magazine or desktop publishing. Students are able to handle applications in developing a website using Macromedia Dreamweaver

AGS 2424 Graphic Reproduction    
This course  provides  understanding  of all stages  of the print production  process  starting from design process and print process. Learning this program will help student to gain their skill and confidence when sending a job to print.

AGS 2443 Digital Packaging Design  
This course provides an in depth study of the elements and principles  of package design. Emphasis on aesthetic and technical development,  compositional  organization,  mechanics and  the  effectiveness   of  the  overall  presentation.   Students   learn  how  products   are effectively packaged in unique and aesthetically  pleasing containers. Preparation  of digital files for professional  printing and third party production  will be reviewed. Consideration  to the application of typography, graphics and color will also be addressed

AGS 2454 Multimedia Design 
The purpose of this course is to provide students with an overview of new media technology through  working  with various  multimedia  tools. Students  will be introduced  to the design and production  process  of developing  interactive  Web-base  applications.  Students  will be given  an  opportunity  to  learn  various  tools  concentrating   on  different  aspects  of  the technology; text, graphic, audio, animation and video.

AGS 2553 Art Direction & Storyboarding  
This     course     teaches     the     understanding     and     comprehension     of     managing the artistic and design elements  of a project in video & filming. It is also an exposure  and knowledge in the cinematography techniques and the digital video production. Students will also gain knowledge  through  the experiences  of being  in a team  that will enhance  their leadership & organizational skill.

AGS 3732 Web Design    
To  expose  students  to web  design  process.  Students  will  be  exposed  to the  process  of design and programming of website. The topics will cover from the beginning process until it can be tested and use on the web.

AGS 2564 Digital Media – 3d Animation And Design  
This course covers the understanding and comprehension of 3D animation and design to its contribution  of  3D  animation  production,  compositing  and  understanding  of  the  digital media  and  graphics  of  3D  animation  in  video  and  film  production.  It  will  be  a  course structure to learn about 3D animation production and film production from pre-production, production and postproduction, both live and animated.

AGS 2523 Packaging Reproduction
Operation and maintenance of cross process printing equipment, to include current printing processes for packages such as screen printing, offset, and flexography. Student will study and apply safety and maintenance  procedures. This hands-on course will prepare students to  interpret  the  relationships  between  color  and  registration  techniques  for  production workflow in packaging production

AGS 2523 Packaging Reproduction    
Operation and maintenance of cross process printing equipment, to include current printing processes for packages such as screen printing, offset, and flexography. Student will study and apply safety and maintenance  procedures. This hands-on course will prepare students to  interpret  the  relationships  between  color  and  registration  techniques  for  production workflow in packaging production

AGS 2533 Advertising & Marketing  
This course provides a comprehensive  study of principal problems faced by advertisers and advertising  agencies; policies and procedures  used for solutions: evaluation  and selection of advertising media; preparation of layout and copy for sound advertising performance

AGS 2543 Corporate Branding    
This course provides the foundation for an understanding that seeks to link the name of the corporation with the overall advertising efforts

AGS 3716 Major Project 1  
Here students  will involve themselves  in a professional  capacity in the implementation  of work-related end folio preparation. The preparation of this folio will enable graduates to be placed  on  par  with  graduates  of  relevant  others.  With  diversity,  specializing  in  graphic design, students are able to produce good works and this will ensure their future success. The students are given freedom in choosing the topic or to develop a campaign  plan that will be held to meet the requirements of course work.

AGS 3753 Broadcast Media: Content Design & Creation    
This     course     teaches     the     understanding     and     comprehension     of     managing the artistic and design elements  of a project in video & filming. It is also an exposure  and knowledge in the cinematography techniques and the digital video production. Students will also gain knowledge  through  the experiences  of being  in a team  that will enhance  their leadership & organizational skill.

AGS 3818 Major Project 2 
This course will have the students  engaged  in a professional  manner  in carrying  out the final work for folio preparation. This will also put them on par with other graduates when they are out in the industry. With the diversity of specialization  in graphic arts, students are encouraged  to produce and show their skills through their work which is based on the specific subjects they are learning and can lead them to compete and succeed in their future work. Students are given the freedom to choose in advance the paper / plan / program to be developed into the final campaign.

AGS 2616 Practical Training  
This course provides the introduction and fundamental experiences toward the understanding of design house working culture and value, standard operating procedure (SOPs) and team works in actual working environment.

Career Opportunities
•    Graphic Designer
•    Type Designer
•    Print Designer
•    Packaging Designer
•    Publication Designer
•    Branding & Identity Designer
•    Corporate Comm. Designer
•    In-House Design Consultant
•    Digital Printer
•    Event Designer
•    Photographers
•    Film Directors
•    Illustrators
•    Visual Artists

•    Exhibition Designer
•    Magazine Stylist
•    DTP Artist
•    Window Display Artist
•    Copywriter
•    Account Executive
•    Production Manager
•    Art Director
•    Design Director
•    Creative Director
•    Display Artist
•    Video Directors
•    Animations Designs

Expected Salary  

• Public Sector: Basic starting monthly salary is around RM1600; plus allowances (e.g. housing, travel, entertainment) can total to a sum of RM 2300.
• Private Sector: the amount of basic starting monthly salary can vary from the above amount. However, the total amount of monthly salary earned (inclusive of allowance) is subjected to negotiation and which may be higher that the public sector

Source Universiti Selangor