The Bachelor of Events Management (Honours) programme prepares graduates who can be engaged as specialists in planning and executing a range of routine and complex events. You will acquire the essential knowledge and skills needed to develop yourself into a multi-disciplined, creative individual who is able to effectively contribute to the Meetings, Incentives, Conventions and Exhibitions (MICE) sectors.
Why Choose This Programme?
If you are interested in a fast-paced, exciting environment with a twist of adventure and entertainment, this programme would best fit your expectations of Events Management.
What To Expect From This Programme?
During the course of this programme, you are expected to do a lot of reading, writing (mainly reports, speaking, presentation and addressing questions and answers in class discussions), attending lectures and tutorials/ practical classes, participating in event organisation, field trips/visits to event companies, convention centres and watching or participating in real events. The rigour of learning and application is to be expected in a degree programme.
| Programme Subjects | |
| • Introduction to Special Event Management | • Revenue and Profit Management |
| • Introduction to MICE Event | • Statistics for the Service Industry |
| • MICE Venue and Facilities | • Strategy and Innovation for the Service Industry |
| • Mechanics of Event Planning | • Service Quality Management |
| • Event Marketing, Advertising and Public Relations | • Contemporary Ethics and Corporate Citizenship |
| • Event Sponsorship | • Research Methods for the Service Industry |
| • Creative Design for Event | • Research Project |
| • Event Project Management | • Entrepreneurship Development |
| • Event Stakeholder Behaviour | • English for Academic Reading and Writing |
| • Event Risk, Health and Safety Management | • Executive Communication at Work |
| • Event Production and Operations | • Personal Skills Development I |
| • Legal Issues in the Event Industry | • Personal Skills Development II |
| • Economics in the Service Environment | • Personal Skills Development III |
| • Marketing for the Service Industry | • Industrial Training |
| • I.T Application in the Service Environment | • Bahasa Kebangsaan A/B |
| • Accounting for the Service Industry | • Pengajian Malaysia |
| • Principles and Practices of Management | • Pendidikan Moral / Pengajian Islam |
| • Managing People in the Service Industry | |
Internship Programme:
You will undergo a semester of comprehensive training in the internship programme. It has been specially designed to give you an intensive hands-on learning experience within a challenging work environment.
Entry Requirements:
• STPM or A-Levels or equivalent with a minimum of two (2) principal passes.
• Applicants with other qualifications are considered on a case-by-case basis.
Intakes:
January, May & September
Duration:
3 years including a semester of internship.
“Gain exposure and develop your people skills, business-related skills and creativity with the tangible reward of seeing a project through to completion effectively and successfully.”