Bachelor of Entrepreneurship and Innovation

  Institution: Private: Universiti Kebangsaan Malaysia (UKM)

Program Objectives

• Educate and produce graduates who are able to create their own job opportunity.
• Instil entrepreneurial qualities and innovative characteristics among graduates.
• Inculcate leadership and managerial skills among graduates.
• Produce graduates who are experts in negotiation and promoting business ideas to the market.

Program Learning Outcomes

The program is structured to produce graduates who are:

• Knowledgeable in business and entrepreneurship to be able to prepare business plans.
• Capable in building network and expert in negotiations.
• Adept in working effectively with other people in completing tasks.
• Able to embrace moral values and entrepreneurial etiquette professionally and consistently.
• Able to articulate critical, creative and innovative thinking in problem solving.
• Able to apply business plan effectively.
• Able to master entrepreneurial characteristics that may detect, identify and sought opportunity strategically.
• Able to exhibit dynamic leadership qualities in task management.
• Able to integrate information, theories and practices professionally in entering business environment, postgraduate study and lifelong learning.

Employment Opportunities

By possessing the knowledge and skills gained from this program, graduates will be able to fulfill the job market’s needs and requirements, may it be in the private or public sector. Among the career opportunities are:

• Entrepreneur
• Officer/Executive of Entrepreneur Development Agency
• Officers at Government agencies
• Executive of Private Sector such as :
  • Marketing executive
  • Human Resource/Management executive
  • Finance executive
• Executive of Banking & Financial Institution
• Other jobs related to entrepreneurship, innovation and management

Program Structure

To graduate, students must at least pass 120 units of the following stipulated courses: