Bachelor of Communication with Honours
- Field Of Study:
- Arts, Humanities & Social Sciences, Mass Communication
- Level Of Study:
- Undergraduate
- Course Subject:
- Communication and Media studies
- Course Intake:
- January, May, September
The Bachelor of Communication (BComm) is designed to produce graduates with comprehensive knowledge that informs, moves, creates and shapes the world of communication. Students will be exposed to a broad-based learning experience encompassing nearly all major aspects of communication such as journalism, advertising, broadcasting, corporate communication and public relations.
The programme will also develop learners’ ability to apply communication techniques critically and objectively in real life situations.
Career Prospects
Due to a broad range of communication subjects covered in this programme, graduates are expected to be able to fit into various professions, both in public and private sectors. Since employers nowadays are looking for versatility and flexibility among fresh graduates, the Bachelor of Communication programme precisely answers that need as learners are exposed to multi-disciplinary knowledge and diverse skills not only in communication but also in the social sciences.
Graduates can find ready employment in advertising, journalism, news media, copy writing, editing, public affairs and public relations.
Entry Requirements
Normal Entry
- Passed: SPM/SPMV/MCE or equivalent with 2 credits including English; AND
- Passed: STPM/HSC or equivalent with at least 2 principals (CGPA 2.00); OR
- Passed: a recognized Diploma; OR
- Passed: a recognized Matriculation certficate; OR
- Passed: a Polytechnic certificate; OR
- Lower qualifications approved by Senate with at least 5 years related working experience.
Flexible Entry
- Be at least 21 years old on 1st of January(application year); AND
- Passed at least PMR or equivalent; AND
- Passed Flexible Entry Assessment; AND
- Possess prior learning experience OR knowledge relevant to the programme applied.
Programme Structure
MQA Courses
- Bahasa Kebangsaan A/B
- Malaysian Studies
- Islamic or Moral Studies
University Courses
- Learning Skills for Open Distance Learners
- English for Written Communication
- English for Oral Communication
- English for Science & Technical Purposes
- Professional Ethics
- Entrepreneurship
Basic Compulsory Courses
- Principles of Management
- Thinking Skills &; Problem Solving
Core Courses
- Introduction to Social Sciences
- Man, Society and Culture
- Introduction to Communication
- Communication Theories
- Research Methodology
- Information Technology, Media & Society
- Basic Journalism
- Principles of Advertising
- Principles of Corporate Communication
- Public Speaking
- Communication Campaign
- Broadcast Journalism
- Copy Writing
- Integrated Marketing Communications
- Script Writing
- Media Appreciation & Critical Analysis
- Broadcasting Management
- Communication Law
- Intercultural Communication
- New Media Technology
- Case Studies of Corporate Communication
- Reputation Risk Management
- News Writing & Reporting
- Creativity in Advertising
- Politics & The Media
- Global Communication
- Editing for Print & Electronic Publications
- Research Project
Source: Open University Malaysia (OUM)
