Bachelor of Communication (Hons) (Public Relations)
- Field Of Study:
- Mass Communication
- Level Of Study:
- Undergraduate
- Course Subject:
- Public Relations
- Course Intake:
- August, January, May
Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This program provides students with professional skills and knowledge, including in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem solving, creativity, and project and relationship management.
What are the career prospects?
- Press agencies
- Media relations
- Investor relations
- Crisis management
- Public affairs/ government relations
- Staff/employees relations
- Consumer relations
|
- Industrial relations
- International relations
- Community relations
- Development/fundraising
- Product launching
- Event management
|
Subject Listing
Year 1
- MCH 102 Public Speaking
- MCH 101 Introduction to Mass Communication
- MCH 100 Social and Business Communication
- MCH 152 Introduction to Media Writing
- MCH 106 Information Tech, Mass Media and Society
- HAA 102 Introduction to Design
- MCH 121 Public Relations
- MCH 150 Introduction to Marketing Communication
- MCH 125 Introduction to Sociology
- Two Year 1 Free Electives
Year 2
- MCH 215 Intercultural Communication
- MCH 250 Communication Theory
- HSO 210 Social Research Methods
- MCH 208 Communication in the Workplace
- MCH 230 Public Relations Case Studies
- MCH 240 Public Relations Management
- MCH 241 Public Opinion and Propaganda
- MCH 251 Theories of Media
- MCH 231 Public Relations Writing
- Two Year 2 Free Electives
Year 3
- MCH 317 Publication Design
- MCH 390 Honours Thesis
- MCH 396 Practicum
- MCH 314 Communication Law and Ethics
- MCH 316 Public Relations Audit
- MCH 360 Public Relations Strategies and Campaign
- MCH 370 Crisis and Issues Management
- Two Year 3 Free Electives
MPU Subjects
- Local Students
- MPU 3113 Ethnic Relations; and
- MPU 3123 Islamic and Asian Civilization; and
- MPU 3223 Leadership and Life Skills; and
- MPU 3323 Malaysian Constitution; or
MPU 3333 Malaysian Digital Transformation; and
- MPU 3423 Community Service and Event Management
- International Students
- MPU 3173 Malaysian Studies; and
- MPU 3143 Bahasa Kebangsaan 3; and
- MPU 3223 Leadership and Life Skills; and
- MPU 3323 Malaysian Constitution; or
MPU 3333 Malaysian Digital Transformation; and
- MPU 3423 Community Service and Event Management
Entry Requirements
- HELP Foundation in Arts/ Foundation in Science
- 2 STPM Grade C/ ‘A’ Level passes and 3 SPM/ ‘O’ Levels credits
- 5Bs in Senior Middle 3 (UEC)
- 5 CPU passes with a minimum average of 50%
- 5 SAM/ TEE examination passes with a university aggregate of 50%
- Equivalent qualification
and
3 SPM/’O’ Level credits
and
a pass in Bahasa Melayu (for Malaysians only)
Intake
January, May, August each year
