Bachelor of Communication (Hons) Marketing Communication
- Field Of Study:
- Mass Communication
- Level Of Study:
- Undergraduate
- Course Subject:
- Marketing Communication
- Course Intake:
- August, January, May
This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as execute launching of new brands or rebranding through the various media.
What are the career prospects?
- Marketing planning
- Advertising
- Public relations
- Event marketing
- Broadcasting and publishing
- Investor relations
- Sales and promotions
|
- Database marketing
- Market research
- Non-profit organisations
- Branding and product planning
- Client servicing
- Media planning and buying
- Copywriting
|
Subject Listing
Year 1
- MCH 102 Public Speaking
- MCH 101 Introduction to Mass Communication
- MCH 100 Social and Business Communication
- MCH 152 Introduction to Media Writing
- MCH 106 Information Tech, Mass Media and Society
- HAA 102 Introduction to Design
- HEC 101 Introduction to Microeconomics
- HEC 102 Introduction to Macroeconomics
- MCH 150 Introduction to Marketing Communication
- Two Year 1 Free Electives
Year 2
- MCH 215 Intercultural Communication
- MCH 250 Communication Theory
- HSO 210 Social Research Methods
- MCH 208 Communication in the Workplace
- HBA 200 Business Administration
- MCH 206 Graphic Design
- HBA 212 Principles of Advertising
- MCH 260 Advanced Marketing Communication
- MCH 214 Advertising Copywriting
- Two Year 2 Free Electives
Year 3
- MCH 317 Publication Design
- MCH 390 Honours Thesis
- MCH 396 Practicum
- MCH 314 Communication Law and Ethics
- HBA 318 Consumer Behaviour
- MCH 321 Media Marketing
- MCH 322 Advertising Campaign
- Two Year 3 Free Electives
MPU Subjects
- Local Students
- MPU 3113 Ethnic Relations; and
- MPU 3123 Islamic and Asian Civilization; and
- MPU 3223 Leadership and Life Skills; and
- MPU 3323 Malaysian Constitution; or
MPU 3333 Malaysian Digital Transformation; and
- MPU 3423 Community Service and Event Management
- International Students
- MPU 3173 Malaysian Studies; and
- MPU 3143 Bahasa Kebangsaan 3; and
- MPU 3223 Leadership and Life Skills; and
- MPU 3323 Malaysian Constitution; or
MPU 3333 Malaysian Digital Transformation; and
- MPU 3423 Community Service and Event Management
Entry Requirements
- HELP Foundation in Arts/ Foundation in Science
- 2 STPM Grade C/ ‘A’ Level passes and 3 SPM/ ‘O’ Levels credits
- 5Bs in Senior Middle 3 (UEC)
- 5 CPU passes with a minimum average of 50%
- 5 SAM/ TEE examination passes with a university aggregate of 50%
- Equivalent qualification
and
3 SPM/’O’ Level credits
and
a pass in Bahasa Melayu (for Malaysians only)
Intake
January, May, August each year
