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KDU University College

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Course Fees and Duration

Course Duration:
(36 m) 3 years
Course Tuition Fees:
Course Miscellanous Fees:


Not provided
Location of Study:
Full Time/Part Time:
Full Time
Awarding University:
KDU University College

Bachelor of Communication (Hons)

  Institution: KDU University College

Field Of Study:
Mass Communication
Level Of Study:
Course Subject:
Communication and Media studies
Course Intake:
January, May, September

KPT/JPS(PA 0477)07/16
This course enables you to explore the media industry in greater depth in areas such as Media Marketing or Visual Communication. Enhance your presentation and critical thinking skills as you learn more about corporate ethics, communication law and principles of multimedia design.

Enjoy greater exposure to and recognition by the KDU – Institute of Public Relations Malaysia Student Association (IPRMSA) Chapter. You will have ample opportunities to put into practice the theories of communication by working in teams on different challenges.

Whether you choose to work eventually in journalism, advertising or corporate communication, you can tackle the various challenges in the industry confidently as the course is designed to hone a wide range of skills expected of a communications trendsetter of the future.


Course Outline

Year 1

  • Academic English I & II
  • Introduction to Corporate Communication
  • Introduction to Mass Communication
  • Media, Culture & Society
  • Multimedia & Web Design
  • Professional Development Planning
  • Public Speaking
  • Principles of Advertising
Year 2

  • Communication Law
  • Communication Theories
  • Print & Broadcast Journalism
  • Organisational Communication
  • Electives (6 subjects)
Year 3

  • Research Methodology
  • Dissertation
  • Internship
  • Electives (3 subjects)


MPU Subjects

  • Bahasa Melayu Komunikasi (International Students)
  • Corporate Social Responsibility
  • Entrepreneurship
  • Hubungan Etnik (Malaysian Students)
  • Malaysian Studies (International Students)
  • Life in Malaysia
  • Tamadun Islam & Tamadun Asia (Malaysian Students)


Corporate Communication Advertising Media Management Journalism Media Marketing Visual Communication
  • Public Relations Writing
  • Media Relations
  • Crisis Communication and Management
  • Strategic Brand Management
  • Intercultural Communication
  • Integrated Marketing Communication
  • Introduction to Creative Media
  • Media Buying and Planning
  • Integrated Marketing Communication
  • Strategic Brand Management
  • Event Management
  • Interactive Media Promotions
  • Principles of Journalism
  • Writing for the Screen
  • Citizen Journalism and Participatory Culture
  • Broadcast Media Production
  • Creative Industries
  • Digital Photography & Imaging
  • Principles of Marketing
  • Principles of Management
  • Integrated Marketing Communication
  • Consumer Behaviour
  • Interactive Media Promotions
  • Strategic Brand Management
  • Corporate Identity and Brand Packaging
  • Visual Concept and Ideation
  • Broadcast Media Production
  • Publication Design
  • Design Fundamentals
  • Digital Photography & Imaging

English Requirement

Academic Qualification   Entry Requirement
STPM / GCE A Levels
Any other qualifications deem equivalent by the Ministry of Education, Malaysia
(or as stated in the Document Senarai Nilai Taraf, Malaysian Qualifications Agency)
2 principal passes
Min. 5 credits
CGPA 2.0
Pass (Subject to review and approval of certified transcripts)

English Requirement

Local Student Pass (SPM / 1119 / UEC / GCE O Level examination) / Min. score of Band 4 in MUET
International Student Band 5.5 in IELTS; or a score of 213 (computer-based) or 79 (internet-based); or 550 (paper-based) in TOEFL


If English language requirements are not fulfilled, students are required to sit the English Placement Test and based on the results, students will be advised to take the appropriate English course(s) of the Certificate in Intensive English. Students are required to complete the Certificate in Intensive English modules before the commencement of the Bachelor of Communication (Hons).


Duration: 3 years
Course mode: Full time
Intakes: Jan, May and Sept
Course location: Damansara Jaya Campus


Career Opportunities
Brand Manager / Customer Care Executive / Journalist / Newscaster / Photographer / Producer / Production Manager / Project Manager / Script Writer / Copywriter