KPT/JPS(PA 0477)07/16
This course enables you to explore the media industry in greater depth in areas such as Media Marketing or Visual Communication. Enhance your presentation and critical thinking skills as you learn more about corporate ethics, communication law and principles of multimedia design.
Enjoy greater exposure to and recognition by the KDU – Institute of Public Relations Malaysia Student Association (IPRMSA) Chapter. You will have ample opportunities to put into practice the theories of communication by working in teams on different challenges.
Whether you choose to work eventually in journalism, advertising or corporate communication, you can tackle the various challenges in the industry confidently as the course is designed to hone a wide range of skills expected of a communications trendsetter of the future.
Course Outline
Year 1
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Year 2
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Year 3
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MPU Subjects
Specialisation
| Corporate Communication | Advertising Media Management | Journalism | Media Marketing | Visual Communication |
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English Requirement
| Academic Qualification | Entry Requirement |
| STPM / GCE A Levels UEC Diploma Any other qualifications deem equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf, Malaysian Qualifications Agency) |
2 principal passes Min. 5 credits CGPA 2.0 Pass (Subject to review and approval of certified transcripts) |
English Requirement
| Local Student | Pass (SPM / 1119 / UEC / GCE O Level examination) / Min. score of Band 4 in MUET |
| International Student | Band 5.5 in IELTS; or a score of 213 (computer-based) or 79 (internet-based); or 550 (paper-based) in TOEFL |
If English language requirements are not fulfilled, students are required to sit the English Placement Test and based on the results, students will be advised to take the appropriate English course(s) of the Certificate in Intensive English. Students are required to complete the Certificate in Intensive English modules before the commencement of the Bachelor of Communication (Hons).
Duration: 3 years
Course mode: Full time
Intakes: Jan, May and Sept
Course location: Damansara Jaya Campus
Career Opportunities
Brand Manager / Customer Care Executive / Journalist / Newscaster / Photographer / Producer / Production Manager / Project Manager / Script Writer / Copywriter