This degree provides a thorough understanding of business principles specific to marketing. Students are taught the significance of marketing in the wider business context. The course explores how business results are achieved through the development and endorsement of a strategic customer focus. Students learn about buyer behaviour, marketing metrics, planning, branding, advertising and market research.
In addition to the university’s graduate attributes, Bachelor of Commerce (Marketing) graduates will be:
For completion of the Bachelor of Commerce (Marketing) students are required to complete a total of 24 units of study (300 credit points) consisting of:
Professional Major Units
Capstone Units
Plus one not-for-credit unit, HBG0004 Careers in the Curriculum
Eight additional units of study must be completed. These units of study may be taken as a co-major, two minors, or pathway units.
Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two terms during your degree. Swinburne’s Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.
Marketing degree can open up a world of exciting and varied career opportunities in a wide range of fields, including services marketing, advertising, public relations, product and brand management, business development, events and promotions, e-marketing, communications, market research and analysis, direct marketing and international marketing.
| Level of study | Foundation and Diploma | Undergraduate | Postgraduate |
|---|---|---|---|
| IELTS | 5.5 (no individual band below 5.0) | 6.0 (no individual band below 6.0) | 6.5 (no individual band below 6.0) # 7.0 (no individual band below 6.5) |
| TOEFL (Paper based) a (Internet based)b |
527 |
550 |
575 |
| SPM * | B | – | – |
| UEC ** | A2 | A2 | – |
| MUET *** | 4 | 4 | – |
| GCE ‘O’ and ‘A’ Level | Score of ‘C’ or better for ‘O’ level English**** | Score of ‘C’ or better for ‘A’ level English | – |
| International Baccalaureate | Minimum of 4 in English A1 or A2 (Higher and Standard Levels) or Minimum of 5 in English B (Higher Level) | – | |
| * | Students with a C+ or C English grade are required to enter the Intensive English program at UIIE; students with a D or E English grade are required to sit the Swinburne Sarawak English Placement Test to determine the level of Intensive English program they must enter |
| ** | Students with B3 to B6 English grades are required to sit the Swinburne Sarawak English Placement Test to determine whether they require additional English classes |
| *** | Students who obtain band 1 to 3 in MUET are required to sit the Swinburne Sarawak English Placement Test to determine whether they require additional English classes |
| **** | Not applicable for “English as Second Language” |
| a | Foundation and diploma programs – minimum Test of Written English [TWE] score of 4.5 Undergraduate programs – minimum Test of Written English [TWE] score of 5.0 Postgraduate programs – minimum Test of Written English (TWE) score of 5.0 |
| b | Foundation and diploma programs – with no band less than 18 Undergraduate programs – with no band less than 20 Postgraduate programs – with no band less than 20 |
| # | Entry requirement for Master of Arts (TESOL) |
Source : SwinBurne University Of Technology