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Course Fees and Duration

Course Duration:
(36 m) 3 years
Course Tuition Fees:
Course Miscellanous Fees:


Not provided
Location of Study:
Kuala Lumpur, Penang, Sarawak, Selangor
Full Time/Part Time:
Full Time
Awarding University:
Dual Degree from SEGi University and the University of Abertay Dundee, UK

Bachelor of Business Management (Hons) in Marketing Management

  Institution: Segi University

Field Of Study:
Business Administration & Management
Level Of Study:
Course Subject:
Business Management, Marketing, Marketing Management
Course Intake:
January, September


Marketing is a dynamic and expanding discipline that looks at developing strategies and tactics used to identify and anticipate consumer requirements, create strategies for the development and design of products and services, and making decisions about their pricing, promotion and distribution, resulting in value for both the customer and the organisation. Organisations are increasingly recognising that marketing is necessary for an organisation to improve and grow. Organisations need certain plans that work which may be concentrated into planning for the growth of the business and marketing the products or services the business offers.

The SEGi University Bachelor of Business Management (Hons) in Marketing Management programme is multidisciplinary and provides students with a solid foundation in aspects of business while also detailing the important practical and theoretical principles of the marketing, including buyer behaviour, market research, marketing communications, services marketing, business-to-business marketing, global marketing and marketing strategy.

The programme aims to develop students’ skills and knowledge in designing, developing, implementing and managing effective marketing strategies, as well as teaching students how to understand the customers’ needs and buying patterns.

Career Opportunity

Organisations are increasingly recognising the need for professionals with marketing knowledge and skills that can successfully market their products and services. However, as well as the skills and knowledge taught, organisations typically look for someone who is creative, flexible and enthusiastic in their approach to decision-making and problem-solving.

This qualification opens a wide variety of career options within many different types of organisations in positions including marketing, product/brand management, management, sales, advertising, public relations, e-commerce and e-marketing, market research, communications, retailing and logistics.

Program Module

Year 1
Semester 1

  • Personal Development and Communication Skills
  • Quantitative and Statistical Methods
  • Principals of Economics
  • Business Management
  • Financial Accounting 1

Semester 2

  • Global and Applied Economics
  • Consumer Behavior
  • Information Technology & Systems
  • Innovative & Creative Skills in Business
  • Understanding Markets and Consumers

Semester 3

  • Bahasa Malaysia A
  • Pengajian Malaysia
  • Pengajian Islam / Pendidikan Moral

Year 2
Semester 1

  • International Business
  • Business Communication
  • Managing Organization 1
  • Customer Relationship Management
  • Research Methodology
  • Business Law
  • Negociation & Conflict Management
  • E-Commerce
  • Introduction to Strategic Management

Semester 2

  • Research Methodology
  • Business Law
  • Negociation & Conflict Management
  • E-Commerce
  • Introduction to Strategic Management

Semester 3

  • Business Research Project 1

Year 3
Semester 1

  • Business Ethics
  • Business-Government Relations
  • Management Accounting
  • Marketing Communication and Advertising Practices
  • Marketing Principals, Directions and Applications

Semester 2

  • Entrepreneurship
  • Strategic and Change Management
  • Relationship Marketing
  • Planning for Media, Direct and Online Marketing
  • Critical Issues and Innovative Marketing

Semester 3

  • Environmental Management and Technology

Entry Requirement

Foundation in Commerce,
STPM (2 principles),
or equivalent qualification.


SEGi University Kota Damansara