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Course Fees and Duration

Course Duration:
(36 m) 3 years
Course Tuition Fees:
Course Miscellanous Fees:


Not provided
Location of Study:
Kuala Lumpur, Penang, Sarawak, Selangor
Full Time/Part Time:
Full Time
Awarding University:
SEGi University and the University of Abertay Dundee, UK

Bachelor of Business Management (Hons) in General Management

  Institution: Segi University

Field Of Study:
Business Administration & Management
Level Of Study:
Course Subject:
Business Management, Finance, Malay Studies, Management
Course Intake:
January, September


Managers deal with a range of complex issues on a daily basis and are expected to make business decisions in the face of constant economic and social change, while adapting and relating to both local and global market changes. Managers are also expected to take on the role of coordinating and integrating the activities of people to ensure that an organisation achieves its goals.

The SEGi University Bachelor of Business (Hons) in General Management programme is designed to provide students with high-level skills and knowledge across a range of business disciplines with specific emphasis on management skills. Blending a conceptual academic course structure with hands-on practical experience, the programme aims to prepare students for all aspects of business operations and management.

The programme equips graduates with the ability to establish a productive working environment, ensure their staff are working effectively and efficiently, focus on the development of staff, understand organisational change, asses and evaluate management ideas and implement plans and strategies.

Career Opportunity

Due to the range of knowledge and skills developed relevant to business operations and management, graduates will be able to pursue a variety of career opportunities in various sectors and industries.

Graduates of the Bachelor of Business (Hons) in General Management programme will be qualified to apply for positions in business, industry and government. The skills and knowledge acquired during the programme are applicable to roles in almost any organisation, opening up career opportunities to work in roles including administration, business advice/development, general management, planning and development.

Program Module

Year 1
Semester 1

  • Personal Development and Communications Skills
  • Quantitative and Statistical Methods
  • Principles of Economics
  • Business Management
  • Financial Accounting 1

Semester 2

  • Global and Applied Economics
  • Consumer Behavior
  • Information Technology & Systems
  • Innovative & Creative Skills in Business
  • Understanding Markets and Consumers

Semester 3

  • Bahasa Malaysia A/
  • Bahasa Malaysia B
  • Pengajian Malaysia
  • Pengajian Islam/ Pendidikan Moral

Year 2
Semester 1

  • International Business
  • Business Communication
  • Managing Organization
  • Customer Relationship Management
  • Financial Management 1

Semester 2

  • Research Methodology
  • Business Law
  • Negotiations & Conflict Management
  • E-Commerce
  • Introduction to Strategic Management

Semester 3

  • Environmental Management and Technology

Year 3
Semester 1

  • Business Ethics
  • Business-Government Relations
  • Management Accounting
  • Human Resource Management
  • Corporate Finance

Semester 2

  • Entrepreneurship
  • Strategic and Change Management
  • International Finance : Markets & Mgt.
  • Operation and Quality Management
  • Corporate Strategy

Semester 3

  • Business Research Project

Entry Requirement

Foundation in Commerce,
STPM (2 principles),
or equivalent qualification.


SEGi University Kota Damansara