The Bachelor of Business Management (Honours) programme prepares you to work in a management position within an ever changing business environment. This is where advanced technology and multicultural situations occupy an increasingly important place in the daily lives of companies. The programme will enable you to develop your knowledge of Business and Management, while integrating valuable practical skills in marketing, human resource management, financial management, project management and strategic decision-making.
Why Choose This Programme?
Everyone needs a business education. Whatever you do in your professional life, it will most probably involve some ‘business’ decisions. Scientists, engineers, even artists, will inevitably have to understand at least the basics of commerce.
What To Expect From This Programme?
This programme will cover a broad subject base such as the business environment, operations management, and key management theories. You will widen your knowledge in accounting, finance and marketing, extend your understanding of management information systems and have the opportunity to develop your entrepreneurial skills.
| Programme Subjects | |
| • Business Computer Applications | • Malaysian Economy |
| • Fundamentals of Management | • Human Resource Management |
| • Business Computer Applications | • Project Management |
| • Personal Skills Development 1 | • Financial Management |
| • Personal Skills Development 2 | • Enterprise Resource Planning |
| • Personal Skills Development 3 | • Customer Relationship Management |
| • Malaysian Studies | • Fundamentals of Change Management |
| • Accounting | • International Business |
| • Principles of Marketing | • Business Decision Making |
| • Organisational Behaviour | • Entrepreneurship Development |
| • English for Academic Reading & Writing | • Microeconomics |
| • Moral / Islamic Studies | • Macroeconomics |
| • Introduction to Finance | • Mathematics for Business |
| • Business Law | • Corporate Strategy |
| • Business Communication | • Business Research Methods |
| • Business Statistics | • Business Project |
| • Consumer Behaviour | • Contemporary Ethics and Corporate Citizenship |
| • Bahasa Kebangsaan A | • Leading in a Global Environment |
| • Operations Management | • Business Incubation and Technology Entrepreneurship |
| • Management Information Systems | |
| Elective Subjects |
|
| • Supply Chain Management | • Innovation |
| • Introduction to Special Events | • Family Business Management |
Internship Programme:
You will undergo a semester of comprehensive training in the internship programme. It has been specially designed to give you an intensive hands-on learning experience within a challenging work environment.
Entry Requirements:
• STPM or A-Levels or equivalent with a minimum of two (2) principal passes.
• Applicants with other qualifications are considered on a case-by-case basis.
Intakes:
January, April & August.
Duration:
3 years including a semester of internship.
“This programme equips you with appropriate analytical, diagnostic and problem solving tools commonly used in businesses today. It is designed to prepare students for future supervisory and managerial roles in a wide range of businesses and is suitable for students who wish to have broader career options.”