Bachelor of Business (Honours) in Marketing

  Institution: Private: Universiti Tunku Abdul Rahman

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.
It is designed to:

• Produce graduates who possess intellectual, creative and cognitive skills that are essential in enhancing their abilities to analyse, critically assess and recommend solutions to marketing-related problems and issues.
• Produce graduates who have positive attitude, professional and ethical values and essential soft skills to function effectively in a globalised environment.
• Produce graduates with strong sense of entrepreneurial spirit and equipped with critical thinking, reasoning, managerial and entrepreneurial skills that will prepare them well for both employment and self-employment.
• Provide students with an educational experience that motivates them to pursue higher level of studies and lifelong learning.

Minimum Entry Requirements:

• STPM with minimum 2 full passes in the relevant subjects
• A-Levels with minimum 2 passes in the relevant subjects
• South Australian Matriculation (SAM) with minimum Tertiary Entrance Rank (TER) of 70 and at least Grade B in 2 relevant subjects.
• Canadian Pre-University (CPU) with minimum average of 70% for 6 relevant subjects
• Unified Examination Certificate (UEC) with minimum Grade B in 5 relevant subjects
• Foundation in Arts (Track A),TAR UC
• Foundation in Science TAR UC
• Relevant Foundation from other Institutions of Higher Learning
• Relevant Matriculation Certificate, Ministry of Education
• Relevant Diploma, TARC / TAR UC
• Relevant Diploma from other Institutions of Higher Learning recognized by the Malaysian Government
• Other equivalent qualifications accredited by MQA
• AND
  • At least a Credit in SPM Mathematics or equivalent.
  • At least a Credit in SPM English Language or equivalent OR Grade B in AELE0364 English Language (1119 Level) conducted by TAR UC.

Career Prospects

Graduates of Bachelor of Business (Hons.) in Marketing can seek employment in the areas of sales, market research, advertising and promotion, retail and distribution, international marketing, product development as well as self employment.

Programme Structure

Courses Offered

Computer Applications for Business
Business Communication
Business Statistics
Principles of Accounting
Microeconomics
Macroeonomics
Business Mathematics
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Advertising and promotion
Human Resources Management
Management Information Systems
Elective I
Applied Marketing Research
Operations Management
Principles of Finance
Elective II
Project Paper
Pricing Strategy
Product Management
Startegic Planning and Management
Business Research
E-Commerce & Supply Chain Management
Customer Relationship Management
Strategic Marketing & Decision Making
Integrated Marketing Communications
Electronic Marketing
International Marketing Strategy
Entrepreneurship
Industrial Training

Compulsory Courses

English Language, Tamadun Islam dan Asia, English for Communication, English for Management, Critical Thinking/ Bahasa Kebangsaan A, Hubungan Etnik, Moral dan Etika/ Pengajian Islam and Co-Curricular.

Progression

Graduates of Bachelor of Business (Hons.) in Marketing are able to advance to postgraduate studies in the relevant field.

Source: Universiti Tunku Abdul Rahman