Bachelor of Business Administration (Hons) Marketing
- Field Of Study:
- Business Administration & Management
- Level Of Study:
- Undergraduate
- Course Subject:
- Marketing
- Course Intake:
- June, November
Programme Description
INTRODUCTION
This programme is designed to train and expose students to the critical marketing concepts and strategies. It will also equip them with a broad knowledge of marketing through real case studies and networking with the industries. Graduates will be able to become marketing professionals and are marketable in both the domestic and global businesses.
PROGRAMME DURATION
Three years (full time)
STUDENT INTAKE
Admission of students is twice a year. Applications may be made:
1. Through the Unit Pusat Universiti (UPU) – June
2. Direct to Universiti Teknologi MARA – November
ASSESSMENT
Candidates are continuously assessed based on tests, assignments, term papers, case studies, class participation and final examination.
ENTRY REQUIREMENT
Minimum qualification for STPM candidates
- Passed SPM or its equivalent, with 5 credits which include English, Mathematics and Bahasa Malaysia / Bahasa Melayu.
- STPM, passed with Grade B in 1 subject and Grade C in any two other subjects including General Paper with minimum CGPA of 2.30.
- Have taken the MUET.
SPECIAL QUALIFICATIONS
- Passed with a Diploma from UiTM or other institutions recognized as its equivalent by the government, with a minimum CGPA of 2.30 and 3.00 respectively. Candidates who do not comply with this requirement, would need to have at least two (2) years working experience.
- Have taken the MUET.
- Credit in Bahasa Melayu / Bahasa Malaysia
Career Opportunity
Due to the well–designed programme structure, graduates will be highly demanded in marketing oriented organizations both in the government and public sectors, locally and internationally.
Source : Universiti Teknologi MARA (UiTM)
