Bachelor of Business Administration

  Institution: Private: Universiti Kebangsaan Malaysia (UKM)

Program Objectives

• Produce graduates who are knowledgeable and skilful in management and entrepreneurship to produce effective employees, managers and leaders in the public and private organisations as well as entrepreneurs.
• Provide quality and innovative education through teaching and learning in line with the advancement of knowledge and current researches.
• Provide education in management that is flexible and suits the market’s needs.

Program Learning Outcomes

The program is structured to produce graduates who are able to exhibit:

• extensive knowledge in business management and business environment.
• professional and effective communication skill.
• the ability to perform tasks in a team.
• consistent behaviour in a management etiquette and accountability in decision making process.
• critical thinking in decision making and problem solving.
• creative and innovative thinking in organisational management.
• ability to integrate management skills and entrepreneurial characteristics.
• dynamic leadership quality in organisational management.
• integrated knowledge and practice into career and lifelong learning.

Employment Opportunities

By possessing the knowledge and skills gained from this program, graduates will be able to fulfill the job market’s needs and requirements, may it be in the private or public sector. Among the career opportunities are:

• Government agencies office of government agencies
• Executive in private sector such as:
  • Marketing executive
  • Human Resource/Management executive
• Executive in Banking and Finance Institutions
• Other jobs in management

Specialisation Offered

The program offered is Bachelor of Business Administration with Honours in areas of specialisation below:

• Finance
• Financial Service and Risk Management
• Marketing and Consumerism
• Comparative Management
• Human Resource Management
• International Business

Program Structure

To graduate, students must at least pass 120 units of the following stipulated courses: