This course involves the contextual study of the theory, history, ethics, criticism and practice of media, information, and new communication technologies. It combines scholarly academic study, critical and analytical thinking, professional conduct, creativity and practical “hands-on” skills.
The Media, Culture and Communication degree programme offers the opportunity for students to acquire knowledge and develop practical skills in at least two areas of specialisation: Film & Television – Corporate Production and Marketing OR Public Relations.
There are four equal sections to be completed: a core component, a first stream, a second stream (to be selected from two available options), and general electives. All Media, Culture and Communication students must complete six common core units in order to acquire a strong foundation in terms of knowledge and understanding of the modes of enquiry, analysis and interpretation associated with media, communication and information. Media, Culture and Communication students also have to do: six units in the Film and Television – Corporate Production stream; six units either in the Marketing stream OR in the Public Relations stream; and six general electives (students are encouraged to enrol in electives from outside their main areas of specialisation).
The Film and Television – Corporate Production stream introduces students to the concepts and practical skills relevant to corporate video production. By means of video production exercises and projects, this stream provides students with the opportunity to use video production technologies, and to understand the processes (such as research, scriptwriting, planning, recording and editing) associated with corporate video production.
The Marketing stream introduces the key skills and knowledge needed for successful marketing. It provides students with an understanding of how marketing works and of consumer behaviour, as well as the opportunity for in-depth study of specific aspects of marketing.
The Public Relations stream develops an understanding of the fundamentals of professional public relations theory and practice.
It provides students with skills and knowledge in the principles, techniques and specific issues of contemporary public relations.
The course is available on a full-time basis. Students can finish the degree in a minimum of three years, that is over six semesters.
Students may enrol either for the March intake or for the July intake every year.
Media, Culture and Communication and mass media, media production, corporate communication, public relations, and information management – as sectors of employment – are continuously growing. The course aims to develop the creative talents, analytical, practical and technical skills necessary for graduates to be eligible for work in the print, broadcast, entertainment, corporate and ICT-related industries.
Media, Culture and Communication graduates are most likely to be in demand for, and can aspire to gain entry into, a wide range of careers in Video Production, Television, Advertising, Public Relations, Marketing, Journalism, Corporate Communication, Publishing, Entertainment, and Education.
All Curtin courses are taught in English and applicants must demonstrate competence in English by meeting the Curtin English language requirement. Please check with ourStudent Services staff to see if other English language competency satisfy our entry requirements.
|
English Qualification |
Foundation |
Undergraduate |
Postgraduate |
| IELTS * |
Overall 5.5 (no individual band below 5.0) |
Overall 6.5 |
Overall 6.5 |
| TOEFL (IBT) ** |
71 |
79 |
90 |
| SPM *** |
B |
– |
– |
| SPM 1119 **** |
– |
C |
– |
| GCE ‘A’ Level |
– |
E |
– |
| GCE ‘O’ Level ***** |
C |
C |
– |
| * | Foundation: Applicants with IELTS 5.0 (no individual band below 4.5) are required to take the Pre-University English concurrently with the Foundation program.Undergraduate: Applicants with IELTS less than 6.5 but achieved 5.5 (no individual band below 5.0) are required to take Curtin University Fast Track Units.
Post Graduate: Applicants may be deemed to meet Curtin’s English language requirements based on the completion of a bachelor degree course in which English is the sole language of instruction. This will be assessed on a case-by-case basis. |
| ** | Foundation: Applicants with TOEFL less than 71 but achieved 61 (or above) are required to take the Pre-University English concurrently with the Foundation program.Undergraduate: Applicants with TOEFL less than 79 but achieved 71 (or above) are required to take Curtin University Fast Track Units.
Post Graduate: Applicants may be deemed to meet Curtin’s English language requirements based on the completion of a bachelor degree course in which English is the sole language of instruction. This will be assessed on a case-by-case basis. |
| *** | Foundation: Applicants with SPM English ‘C’ are required to take the Pre-University English concurrently with the Foundation program. |
| **** | Undergraduate: Applicants with 1119 ‘D’ are required to take Curtin University Fast Track Units. |
| ***** | Foundation: Applicants with GCE ‘O’ Level ‘D’ are required to take the Pre-University English concurrently with the Foundation program. Undergraduate: Applicants with GCE ‘O’ Level ‘D’ are required to take Curtin University Fast Track Units. |
The information published is correct as at October 2013 but may be subject to change. The above table only shows the minimum English requirement for the respective programs. Applicants must also meet the relevant academic qualifications for the respective programs.
* 6 Core units (6 x 25 credits)
* 6 Film and Television – Corporate Production Stream units (6 x 25 credits)
* 6 Marketing Stream OR 6 Public Relations Stream units (6 x 25 credits)
* 6 General Elective units (6 x 25 credits)
| Structure of (Media Theory) Core units | ||
| Year 1 Semester 1 | ||
| 301065 | v.3 | MCI 101: Research and Presentation Skills |
| Year 1 Semester 2 | ||
| 301066 | v.5 | MCCA 102: Culture to Cultures |
| Year 2 Semester 1 | ||
| 12194 | v.6 | MCCA 104: Engaging Media. |
| Year 2 Semester 2 | ||
| 12881 | v.7 | MCCA 103: Making Meanings |
| Year 3 Semester 1 | ||
| 12883 | v.5 | MCI 212: Consumers, Audiences, Publics and Users |
| Year 3 Semester 2 | ||
| 301070 | v.3 | Media Studies 216 – Asian Media in Transition |
| Film & Television – Corporate Production Stream units | ||
| Year 1 Semester 1 | ||
| 1532 | v.8 | FTV 121: Screen Production Techniques |
| Year 1 Semester 2 | ||
| 1531 | v.8 | FTV 111: History of Screen Language |
| Year 2 Semester 1 | ||
| 2589 | v.9 | FTV 222: Documentary Workshop |
| Year 2 Semester 2 | ||
| 303714 | v.2 | FTV 243: Screenwriting – Corporate Documentary |
| Year 3 Semester 1 | ||
| 11484 | v.6 | FTV 233: Advertising and Music Videos |
| Year 3 Semester 2 | ||
| 301037 | v.3 | FTV 334: Production – Corporate Documentary |
| Marketing Stream units | ||
| Year 1 Semester 1 | ||
| 10850 | v.4 | Marketing 100 |
| Year 1 Semester 2 | ||
| 9764 | v.7 | Consumer Behaviour 201 |
| Year 2 Semester1 | ||
| 3822 | v.8 | Sales Management 230 |
| OR | ||
| 9807 | v.6 | Marketing Research |
| Year 2 Semester 2 | ||
| 12613 | v.2 | International Marketing 250 |
| OR | ||
| 1866 | v.6 | Retail Marketing Distribution 311 |
| Year 3 Semester 1 | ||
| 12593 | v.5 | Marketing Professional Practice 300 |
| OR | ||
| 3900 | v.5 | Strategic Marketing 310 |
| Year 3 Semester 2 | ||
| 4375 | v.4 | Marketing of Services 311 |
| Public Relations Stream units | ||
| Year 1 Semester 1 | ||
| 10855 | v.7 | Public Relations (Principles) 201 |
| Year 1 Semester 2 | ||
| 10854 | v.6 | Public Relations (Techniques) 220 |
| Year 2 Semester1 | ||
| 10851 | v.5 | Public Relations (Media) 250 |
| Year 2 Semester 2 | ||
| 3992 | v.7 | Public Relations (Consultancy) 300 |
| Year 3 Semester 1 | ||
| 12597 | v.4 | Public Relations (Corporate) 360 |
| Year 3 Semester 2 | ||
| 3993 | v.8 | Public Relations (Professional Practice) 393 |
| Recommended General Elective units | ||
| 10808 | v.2 | Business Communication 101 |
| 10848 | v.2 | Management 100 |
| 11712 | v.2 | Small Business 200 |
| 12598 | v.3 | Tourism Management (Principles and Practices) 102 |
| 12599 | v.3 | Tourism Management (Impacts and Influences) 200 |
| 11011 | v.3 | Legal Framework 100 |
Source : Curtin University