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Limkokwing University

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Course Fees and Duration

Course Duration:
(36 m) 3 years
Course Tuition Fees:
USD 17,070
Course Miscellanous Fees:

Placing

Area:
Jalan Teknokrat 1/1
Location of Study:
Selangor
Full Time/Part Time:
Full Time
Awarding University:
Curtin University,Australia

Bachelor of Arts in Mass Communication (3+0)

  Institution: Limkokwing University

Field Of Study:
Mass Communication
Level Of Study:
Undergraduate
Course Subject:
Mass Communication
Course Intake:
February, July

Programme Description

Awarded by Curtin University, Australia

Communication is the most exciting and challenging field in today’s world, where the need to interact and communicate with people at all level happens everyday. This is a high profile profession and the uniquely wide range of programmes at Limkokwing is particularly designed to equip students with excellent communication skills for their chosen careers.

Offered jointly with Curtin University, Perth, Australia, this programme offers career-focus areas of study that include creative advertising, communication, broadcasting, journalism, public relations, copywriting, film & television, photography and multimedia.

Entry Requirements

  • Pass STPM / A Levels with minimum 2 principals; OR
  • Pass Foundation in Communication; OR
  • Any other equivalent qualifications recognized by the Malaysian Government

Students with a recognised Diploma in the relevant field will be given credit exemptions based on past results and portfolio review (where applicable).

International Students

For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.

Programme Structure

Year 1
Semester 1 Semester 2
FTV 121: Screen Production Techniques FTV111: History of Screen Language
JRN111: Introduction to Print MCI 102: Research & Presentation 2
PR201: Public Relations Principles JRN 112: Introduction to Broadcasting
MCCA102: Culture to Cultures PR220: Public Relations Techniques
MCCA103: Making Meanings MCCA101: Narrating Selves
Design Practice 172 MCCA104: Engaging Media
Bahasa Kebangsaan A/B* Brand Identity 271
Digital Design Studio 271
Malaysian Studies*

 

Year 2
Semester 3 Semester4
JRN 210: Media Law FTV222: Documentary Workshop
FTV 212: Screen Actualities JRN211: Media Ethics
MCI 216: Asia Media in Transition MCI 212: Consumers, Audiences, Public & Users
FTV241: Introduction to Screen Writing IDI291: Internet Design Introduction
MDI291: Multimedia Design Introduction CAD292: Creative Advertising Design Process
CAD291: Creative Advertising Design Theory
Islamic / Moral Studies*

 

Year 3
Semester 5 Semester 6
JRN 212: Radio News JRN213: Print News Reporting
PR393: Public Relations Professional PR340: Public Relations International
FTV 233: Advertising & Music Video FTV334: Corporate Video Production
FTV 243: Corporate Script Writing AMGI292: Animation & Motion Graphics
3DAni292: 3D Animation CAD292: Creative Advertising Design Copywriting & Art Direction
CAD391: Creative Advertising Design Practice

* Not applicable for international students

Career Opportunities

This degree programme enables the graduate to be versatile and apply his knowledge and skills to a variety of fields, including international marketing, sales, services, management, multimedia, healthcare, manufacturing and biotechnology (consumer education).

Graduates from this programme will find tremendous opportunities to gain employment in all businesses, the government sector and international organisations. A graduate of this discipline can enter the industry as:

  • Copywriter
  • Multimedia Producer
  • Broadcast Producer
  • Film Producer/Director
  • Journalist
  • Photographer
  • Photojournalist
  • Newscaster
  • Creative Director
  • Digital Designer
  • Advertising Manager
  • Media Manager
  • Research Manager
  • Brand Manager
  • Account Manager
  • Public Relations Manager
  • Marketing Manager

Source :Limkokwing University