The Bachelor of Arts (Hons) with Psychology is a three degree designed to progressively equip students to master the role that communication plays in creating, maintaining, and changing human behaviour through major disciplines, especially in the field of Public Relations, Professional Communication, Journalism, Interpersonal Communication, Advertising, Marketing, Business and Corporate Communication, Management and Leadership roles, and general personal development and effectiveness. The discipline of Psychology is a broad subject which aims to understand human mental processes, feelings, and behaviours. Psychologists explore topics such as interpersonal relationships, perception, emotion, personality, leadership, language and culture, to name but a few. Communication is a discipline which can be viewed as occurring on a spectrum from the global or large-scale to the interpersonal or small-scale level. Together, this course will explore the foundations of psychology, interpersonal communication, social psychology, personality, consumer behaviour, public speaking, presentation skills, and communication and psychological processes at work (within organizations).
Students with a recognized Diploma in related field will be given advanced standing into the Degree programme.
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Communication Theories | Communication in the New Economy |
| Writing Skills for Communicators | Fundamentals of Organizational Behaviour |
| Introduction to Psychology | Social Psychology |
| Introduction to Sociology | Media Psychology |
| Intro to Web Technology | Select One: |
| Malaysian Studies or, Co-Curriculum 1 (Performance, Community Service, Sport or Event Management) | Moral Studies |
| Islamic Studies | |
| Co-Curriculum 2 (Performance, Community Service, Sport or Event Management) | |
| Year 2 | |
|---|---|
| Semester 3 | Semester 4 |
| Media Law and Ethics | Media Audience Studies |
| Consumer Behaviour | Communication Technology |
| Cognitive Psychology of Mass Communication | Psychology of Personality |
| Principle of Public Relations | Organizational Psychology |
| Elective: Select One | Corporate Communicaton |
| Public Relation Communication | Elective: Select One |
| News Writing & Reporting 1 | Managing Publicity & Media Relations |
| Select One: | News Writing & Reporting 2 |
| Bahasa Kebangsaan A | Global Classroom |
| Bahasa Kebangsaan B | |
| Co-Curriculum 3 (Performance, Community Service, Sport or Event Management) | |
| Year 3 | |
|---|---|
| Semester 5 | Semester 6 |
| Communication Research Methodology | Dissertation |
| Entrepreneurship | Communicaty Psychology |
| Psychology of Communication | Strategic Marketing |
| Personnel Psychology | Internship |
| Elective: Select One | Elective: Select One |
| Public Relations Management | International Public Relations |
| Feature Writing | International Relations Studies |
* Mata Pelajaran Umum (MPU) subjects will be introduced from February 2014 onwards as part of government requirement.
In today digitalised environment, communications with customers have become a two-way communication. Therefore it is imperative to accurately profile the target audience if a brand or an organisation is to succeed in engaging them. The study of Psychology and Communication develops these specific skills and knowledge which provide an advantage for employment opportunities in Public Relations, Business Communications, Advertising and Marketing, Broadcasting, the Media, Journalism, Publishing, research and consultancy. Psychology also enhances other hob0related skill – such as skills in research, information processing, analysis evaluation, organization, oral and written communication – equipping graduates for an increasingly dynamic job market in such broad areas as administration, management, business and the public service.
Source :Limkokwing University