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Course Fees and Duration

Course Duration:
(36 m) 3 years
Course Tuition Fees:
Course Miscellanous Fees:


Not provided
Location of Study:
Kuala Lumpur, Penang, Sarawak, Selangor
Full Time/Part Time:
Full Time
Awarding University:
University of Greenwich, UK

BA (Hons) Marketing

  Institution: Segi University

Field Of Study:
Business Administration & Management
Level Of Study:
Course Subject:
Business Administration, Malay Studies, Marketing, Marketing Management
Course Intake:


The success of an organisation much depends on the marketing strategies that have been used to promote their products. It is an essential key to determine the growth of an organisation and it has much to offer the new generations.

Students of marketing programme will learn the techniques of being a flexible and skilled communicator. Graduates will also be trained with new technology, product and service innovation of the marketing discipline. . In addition to developing their knowledge and critical understanding of the subject, the course encourages students to develop their skills and personal capabilities so that they can take full advantages of available career opportunities and continue to develop themselves personally and professionally on graduation.

Career Opportunity

Graduates from the Marketing field can contribute their knowledge learnt in sales management, advertising, consulting and marketing research, brand manager and many more.

Program Module

Year 1

  • Marketing Principles & Planning
  • The Marketing Profession (Sector Application of Marketing, Double Module)
  • Personal & Professional Development (PPD1 – Quantitative Methods, Double Module)
  • Context & Regulatory Framework of Business
  • Personal & Professional Development (PPD1- Study Skills and Self Evaluation)
  • Economic & Financial Framework for Business
  • Moral Studies / Islamic Studies
  • Bahasa Malaysia

Electives for Year 1

  • Principles of Managing Entrepreneurship
  • Introduction to Human Resource Strategy
  • Introduction to Operations

Year 2

  • The Marketing Practitioner (PPD2, Double Module)
  • Customer Insight & Research
  • Global Marketing Management
  • Marketing Management
  • Malaysia Studies

Year 3

  • The Marketing Manager (PPD3 – Thematic Independent Studies (Double Module)
  • Contemporary Issues in Marketing (Double Module)
  • Global Operations and Logistics (Double Module)

Choose 1 Elective

  • Strategic Brand Management
  • Innovation & Creativity in Marketing

Entry Requirement

Foundation in Commerce,
STPM (2 principles),
or equivalent qualification.


SEGi College Kuala Lumpur