BA (Hons) Marketing
- Field Of Study:
- Business Administration & Management
- Level Of Study:
- Undergraduate
- Course Subject:
- Business Administration, Malay Studies, Marketing, Marketing Management
- Course Intake:
Description
The success of an organisation much depends on the marketing strategies that have been used to promote their products. It is an essential key to determine the growth of an organisation and it has much to offer the new generations.
Students of marketing programme will learn the techniques of being a flexible and skilled communicator. Graduates will also be trained with new technology, product and service innovation of the marketing discipline. . In addition to developing their knowledge and critical understanding of the subject, the course encourages students to develop their skills and personal capabilities so that they can take full advantages of available career opportunities and continue to develop themselves personally and professionally on graduation.
Career Opportunity
Graduates from the Marketing field can contribute their knowledge learnt in sales management, advertising, consulting and marketing research, brand manager and many more.
Program Module
Year 1
- Marketing Principles & Planning
- The Marketing Profession (Sector Application of Marketing, Double Module)
- Personal & Professional Development (PPD1 – Quantitative Methods, Double Module)
- Context & Regulatory Framework of Business
- Personal & Professional Development (PPD1- Study Skills and Self Evaluation)
- Economic & Financial Framework for Business
- Moral Studies / Islamic Studies
- Bahasa Malaysia
Electives for Year 1
- Principles of Managing Entrepreneurship
- Introduction to Human Resource Strategy
- Introduction to Operations
Year 2
- The Marketing Practitioner (PPD2, Double Module)
- Customer Insight & Research
- Global Marketing Management
- Marketing Management
- Malaysia Studies
Year 3
- The Marketing Manager (PPD3 – Thematic Independent Studies (Double Module)
- Contemporary Issues in Marketing (Double Module)
- Global Operations and Logistics (Double Module)
Choose 1 Elective
- Strategic Brand Management
- Innovation & Creativity in Marketing
Entry Requirement
Foundation in Commerce,
STPM (2 principles),
Pre-University,
A-Level,
UEC
or equivalent qualification.
Campus
SEGi College Kuala Lumpur
