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Asia Pacific University of Technology & Innovation (APU)

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Course Fees and Duration

Course Duration:
(36 m) 3 years
Course Tuition Fees:
USD 14,663
Course Miscellanous Fees:


Bukit Jalil,
Location of Study:
Kuala Lumpur
Full Time/Part Time:
Full Time
Awarding University:
Staffordshire University, UK & Asia Pacific University (Dual Degree)


  Institution: Asia Pacific University of Technology & Innovation (APU)

Field Of Study:
Business Administration & Management, Computing, Technology & IT
Level Of Study:
Course Subject:
Course Intake:
April, August, January, May, October


This programme is specifically designed to provide:

  • A thorough understanding of the issues relating to effective human computer interaction.
  • A clear appreciation of the user interface and the skills to develop interactive multimedia applications.
  • An opportunity to undertake a major project where the acquired knowledge and research skills will be used to explore an aspect of Social Media with a business context.

What you will study


Level 1 is common to both Media awards and is designed to enable you to make an informed choice between these alternatives at Level 2. This Level introduces you to new media, aspects of Management & Marketing and Multimedia. The skills relevant for business and IT in the workplace are also covered. Important and relevant skills for independent learning are introduced.

Common Modules

  • Audio Visual Technology
  • Business and Communications Skills
  • Computing and IT in the Workplace
  • Digital Image Production
  • Interactive Media and Web Design Technology
  • Introduction to Management
  • Introduction to Theories of Media and Culture
  • Marketing
  • Mass Media to Multimedia
  • Understanding the Press

In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.


The three areas of focus at this level are Media, Marketing Communications and Social Media. You will also develop awareness and skills in dealing effectively with customers. All the modules address one or more aspects of these areas.

Independent learning continues in all modules but is a particular focus and requirement in Research Methods.

Common Modules

  • Advertising
  • Media Culture and Society
  • New Creative Media Industries
  • Public Relations
  • Research Methods
  • Script Writing for Radio & TV

Specialised Modules

  • Advanced Social Media Technologies
  • Communications Audit
  • Customer Lifestyles and Behaviour
  • E-Marketing
  • Interactive Marketing
  • Social Media Campaign Management
  • Social Media Technologies


The three areas of focus continue with a greater emphasis on strategy and integration. Alongside these are modules which develop specific skills in multimedia and social networking. You also learn about the planning, decision-making, global & entrepreneurship aspects of marketing and the entertainment industry.

The Media Marketing with Social Media Project develops the academic and practical aspects of your chosen areas of study and reinforces your independent learning skills.

There is a further emphasis of Social Media with the introduction of the Social Media Project module which inculcates students with analytical and problem solving ability in meeting many different situations that require solutions on the use of new emerging media for marketing purpose and brand building.

Common Modules

  • Audiences, Consumption and Technology
  • Copywriting
  • Integrated Marketing Communications
  • Strategic Marketing Planning

Specialised Modules

  • Global Marketing
  • Investigations in Social Media Marketing
  • Law & Ethics in Social Media
  • Marketing Decision Making
  • Public Relations 3.0
  • Social Media Marketing Project
  • Social Media Marketing Strategies

Note: The specialism will appear only in the academic transcript.

Careers in Social Media:

Employment options include Social Media Strategist, Internet Marketer, Feature Blogger, Communication Specialist, Interactive Media Designer; Exhibition and Environmental Designer; Copywriter; Account Planner; Creative Director; Brand Strategist and Strategic Planner.

Source: Asia Pacific University