University & College International Student Services

Asia Pacific University of Technology & Innovation (APU)

Apply Course Add to favourites Enquire Course

Course Fees and Duration

Course Duration:
(36 m) 3 years
Course Tuition Fees:
USD 14,663
Course Miscellanous Fees:


Bukit Jalil,
Location of Study:
Kuala Lumpur
Full Time/Part Time:
Full Time
Awarding University:
Staffordshire University, UK & Asia Pacific University (Dual Degree)


  Institution: Asia Pacific University of Technology & Innovation (APU)

Field Of Study:
Business Administration & Management
Level Of Study:
Course Subject:
Course Intake:
April, August, January, May, October


This programme is specifically designed to provide:

  • A thorough understanding of the issues relating to effective human computer interaction.
  • A clear appreciation of the user interface and the skills to develop interactive multimedia applications.
  • An opportunity to undertake a major project where the acquired knowledge and research skills will be used to explore an aspect of media marketing.
  • What you will study


Level 1 is common to both Media awards and is designed to enable you to make an informed choice between these alternatives at Level 2. This Level introduces you to new media, aspects of Management & Marketing and Multimedia. The skills relevant for business and IT in the workplace are also covered. Important and relevant skills for independent learning are introduced.

Common Modules with BSc (Hons) in Media Informatics and BA (Hons) in Media Marketing with a specialism in Social Media

  • Audio Visual Technology
  • Business and Communications Skills
  • Computing and IT in the Workplace
  • Digital Image Production
  • Interactive Media and Web Design Technology
  • Introduction to Management
  • Introduction to Theories of Media and Culture
  • Marketing
  • Mass Media to Multimedia
  • Understanding the Press

In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.


The three areas of focus at this level are Media, Marketing Communications and Multimedia. You will also develop awareness and skills in dealing effectively with customers. All the modules address one or more aspects of these areas.

Independent learning continues in all modules but is a particular focus and requirement in Research Methods.

Common Modules

  • Advertising
  • Creativity and Innovation
  • Media Culture and Society
  • Multimedia for Presenting and Promoting
  • New Creative Media Industries
  • Public Relations
  • Research Methods
  • Script Writing for Radio & TV

Specialised Modules

  • Communications Audit
  • Customer Lifestyles and Behaviour
  • E-Marketing
  • Interactive Marketing


The three areas of focus continue with a greater emphasis on strategy and integration. Alongside these are modules which develop specific skills in multimedia and copywriting. You also learn about the planning, decision-making, global & entrepreneurship aspects of marketing and the entertainment industry.

The Media Marketing Project further develops the academic and practical aspects of your chosen areas of study and reinforces your independent learning skills.

Common Modules

  • Audiences, Consumption and Technology
  • Copywriting
  • Integrated Marketing Communications
  • Media, Ethics and Politics
  • Strategic Marketing Planning
  • Video Recording & Production

Specialised Modules

  • Global Marketing
  • Investigations in Media Marketing
  • Marketing Decision Making
  • Media Marketing Project
  • Strategic Entrepreneurship and the
  • Entertainment Industry


Employment options include advertising, promotions and PR in both traditional and new media such as newspapers, magazines and online media. Functional areas include account management, brand management, sales and campaign development.

Source: Asia Pacific University