BA (Hons) in Marketing
- Field Of Study:
- Business Administration & Management
- Level Of Study:
- Undergraduate
- Course Subject:
- Marketing
- Course Intake:
|
|
|
|
|
The Bachelor of Arts (Hons) in Marketing is a 3-year programme that offers a broad approach towards marketing and marketing management. The programme develops relevant knowledge and skills in ways that enable one to think strategically about the growth of the organisation, and develop effective marketing practices that make or shape the target markets. Students develop professional marketing abilities and skills to pursue their careers as marketers essential for today’s competitive business environment. These include researching, evaluating, recommending solutions to business problems and communication techniques. |
|
|
|
Programme Aims |
|
|
|
|
• |
To prepare students who are looking for a career in sales, marketing communications, market research, product management, or consultancy
|
|
• |
To provide students with the necessary theoretical and practical knowledge in business and marketing
|
|
• |
To train students to become effective marketers by having a deep understanding of customers’ need in a demanding and competitive marketing environment
|
|
|
|
|
|
Career Prospects |
|
|
|
With knowledge in both domestic and international markets, a graduate can become a professional in marketing management, marketing research, public relations, sales promotional activities and sales management. Graduates may also further their studies with professional marketing bodies or take up postgraduate studies. |
|
|
|
|
|
|
|
|
|
|
DURATION: 9 Semesters
Key Subjects
|
|
|
•
|
Basic Academic Reading & Writing
|
|
•
|
Contemporary Business
|
|
•
|
Mathematics for Business
|
|
•
|
PC Competency
|
| • |
Management & Theories Practices
|
|
•
|
Organisational Behaviour
|
|
•
|
Introduction to Financial Accounting
|
|
•
|
Statistics for Business
|
|
•
|
Advanced Business Communications Skills
|
|
•
|
Principles of Marketing
|
|
•
|
Consumer Behaviour
|
|
•
|
Advertising Management
|
|
•
|
Marketing for Service Industry
|
|
•
|
Intermediate Academic Reading & Writing
|
|
|
|
•
|
Microeconomics
|
|
•
|
Fundamentals of Financial Management
|
|
•
|
Sales Methods & Techniques
|
| • |
Entrepreneurship
|
|
•
|
Supply Chain Management & Purchasing
|
|
•
|
Customer Relationship Management
|
|
•
|
Effective Communication Skills
|
|
•
|
Business Research Methodologies
|
|
•
|
Advanced Academic Reading & Writing
|
|
•
|
Management of Selling
|
|
•
|
Human Resources Management
|
|
•
|
New Product Development & Brand
Management
|
|
•
|
International Marketing
|
|
•
|
Marketing Management
|
|
|
•
|
Technical Writing
|
|
•
|
Pricing Management
|
| • |
Integrated Marketing Communications
|
|
•
|
Marketing for Entrepreneurs & Small
Businesses
|
|
•
|
Business Marketing & Key Account
Management
|
|
•
|
Marketing Strategy
|
|
•
|
|
|
•
|
E-Marketing Management
|
|
•
|
Marketing Plan Project
|
|
•
|
Creative Problem Solving
|
|
•
|
Bina Insan/Diri (Fieldwork)
|
|
•
|
Practicum
|
|
|
|
|
MINIMUM ENTRY REQUIREMENTS
|
|
| Candidates must meet the following: |
|
•
|
STPM (with 2 principal passes), A-Level or Diploma |
|
•
|
Completed Foundation Programmes, Matriculation, Pre-University Studies |
|
•
|
Other equivalent qualifications |
|
|
|
|
|
Source : Kaula Lumpur Metropolitan University College
