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Kuala Lumpur Metropolitan University College

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Jalan Raja Laut
Location of Study:
Kuala Lumpur
Full Time/Part Time:
Not applicable
Awarding University:
Kaula Lumpur Metropolitan University College

BA (Hons) in Marketing

  Institution: Kuala Lumpur Metropolitan University College

Field Of Study:
Business Administration & Management
Level Of Study:
Course Subject:
Course Intake:
Programme Description
The Bachelor of Arts (Hons) in Marketing is a 3-year programme that offers a broad approach towards marketing and marketing management. The programme develops relevant knowledge and skills in ways that enable one to think strategically about the growth of the organisation, and develop effective marketing practices that make or shape the target markets. Students develop professional marketing abilities and skills to pursue their careers as marketers essential for today’s competitive business environment. These include researching, evaluating, recommending solutions to business problems and communication techniques.
Programme Aims
To prepare students who are looking for a career in sales, marketing communications, market research, product management, or consultancy
To provide students with the necessary theoretical and practical knowledge in business and marketing
To train students to become effective marketers by having a deep understanding of customers’ need in a demanding and competitive marketing environment
Career Prospects
With knowledge in both domestic and international markets, a graduate can become a professional in marketing management, marketing research, public relations, sales promotional activities and sales management. Graduates may also further their studies with professional marketing bodies or take up postgraduate studies.

DURATION: 9 Semesters

Key Subjects

Basic Academic Reading & Writing
Contemporary Business
Mathematics for Business
PC Competency
Management & Theories Practices
Organisational Behaviour
Introduction to Financial Accounting
Statistics for Business
Advanced Business Communications Skills
Principles of Marketing
Consumer Behaviour
Advertising Management
Marketing for Service Industry
Intermediate Academic Reading & Writing
Fundamentals of Financial Management
Sales Methods & Techniques
Supply Chain Management & Purchasing
Customer Relationship Management
Effective Communication Skills
Business Research Methodologies
Advanced Academic Reading & Writing
Management of Selling
Human Resources Management
New Product Development & Brand
International Marketing
Marketing Management
Technical Writing
Pricing Management
Integrated Marketing Communications
Marketing for Entrepreneurs & Small
Business Marketing & Key Account
Marketing Strategy

Business Ethics

E-Marketing Management
Marketing Plan Project
Creative Problem Solving
Bina Insan/Diri (Fieldwork)


Candidates must meet the following:
STPM (with 2 principal passes), A-Level or Diploma
Completed Foundation Programmes, Matriculation, Pre-University Studies
Other equivalent qualifications

Source :  Kaula Lumpur Metropolitan University College