University & College International Student Services

Kuala Lumpur Metropolitan University College

Apply Course Add to favourites Enquire Course

Course Fees and Duration

Course Duration:
Course Tuition Fees:
Course Miscellanous Fees:

Placing

Area:
Jalan Raja Laut
Location of Study:
Kuala Lumpur
Full Time/Part Time:
Not applicable
Awarding University:
Kaula Lumpur Metropolitan University College

BA (Hons) in Marketing

  Institution: Kuala Lumpur Metropolitan University College

Field Of Study:
Business Administration & Management
Level Of Study:
Undergraduate
Course Subject:
Marketing
Course Intake:
Programme Description
The Bachelor of Arts (Hons) in Marketing is a 3-year programme that offers a broad approach towards marketing and marketing management. The programme develops relevant knowledge and skills in ways that enable one to think strategically about the growth of the organisation, and develop effective marketing practices that make or shape the target markets. Students develop professional marketing abilities and skills to pursue their careers as marketers essential for today’s competitive business environment. These include researching, evaluating, recommending solutions to business problems and communication techniques.
Programme Aims
To prepare students who are looking for a career in sales, marketing communications, market research, product management, or consultancy
To provide students with the necessary theoretical and practical knowledge in business and marketing
To train students to become effective marketers by having a deep understanding of customers’ need in a demanding and competitive marketing environment
Career Prospects
With knowledge in both domestic and international markets, a graduate can become a professional in marketing management, marketing research, public relations, sales promotional activities and sales management. Graduates may also further their studies with professional marketing bodies or take up postgraduate studies.

DURATION: 9 Semesters

Key Subjects

Basic Academic Reading & Writing
Contemporary Business
Mathematics for Business
PC Competency
Management & Theories Practices
Organisational Behaviour
Introduction to Financial Accounting
Statistics for Business
Advanced Business Communications Skills
Principles of Marketing
Consumer Behaviour
Advertising Management
Marketing for Service Industry
Intermediate Academic Reading & Writing
Microeconomics
Fundamentals of Financial Management
Sales Methods & Techniques
Entrepreneurship
Supply Chain Management & Purchasing
Customer Relationship Management
Effective Communication Skills
Business Research Methodologies
Advanced Academic Reading & Writing
Management of Selling
Human Resources Management
New Product Development & Brand
Management
International Marketing
Marketing Management
Technical Writing
Pricing Management
Integrated Marketing Communications
Marketing for Entrepreneurs & Small
Businesses
Business Marketing & Key Account
Management
Marketing Strategy

Business Ethics

E-Marketing Management
Marketing Plan Project
Creative Problem Solving
Bina Insan/Diri (Fieldwork)
Practicum

MINIMUM ENTRY REQUIREMENTS

Candidates must meet the following:
STPM (with 2 principal passes), A-Level or Diploma
Completed Foundation Programmes, Matriculation, Pre-University Studies
Other equivalent qualifications

Source :  Kaula Lumpur Metropolitan University College

hacklink panel hacklink al seo paneli iqos manga oku 
mersin evden eve nakliyatseo çalışmasıgoogle adsankara evden eve nakliyatreplika saatucuz uc satın altuzla nakliyateskişehir uydu tamirEtimesgut evden eve nakliyattuzla evden eve nakliyatEtimesgut evden eve nakliyatMapsAntika alanlarEtimesgut evden eve nakliyatAntika alanlarAntika alanlareskişehir web sitesiAntika Eşya alanlarAntika alanlarmersin evden eve nakliyatkartal evden eve nakliyatdumansız ızgara modelleriantika eşya alan yerlerantika eşya satmakeskişehir uydu tamirseo fiyatlarıMetafizikMedyumAntika alanlarAntika alanlarAntika alanlarAntika alanlarAntika Eşya alanlarAntika Eşya alanlarantikaİzmir Medyumweb sitesi yapımıteknede eğlencetuzla evden eve nakliyatdijital danışmanlıkmarsbahismarsbahis giriş twittertekne kiralamatekne kiralamatekne kiralamaAntika Eşya alanlargoogle ads çalışmasıEskişehir Web TasarımEskişehir Web Tasarımmeritkingeskişehir seo fiyatlarıkingroyalEskişehir Web Tasarımİstanbul İzmir evden eve nakliyatEvden Eve Nakliyat FiyatlarımeritkingMalatya halı yıkamamarsbahis giriş
Hacklinkbetsat
betsat
betsat
holiganbet
holiganbet
holiganbet
Jojobet giriş
Jojobet giriş
Jojobet giriş
casibom giriş
casibom giriş
casibom giriş
xbet
xbet
xbet
kavbet
extrabet
extrabet giriş
deneme bonusu veren bahis siteleri
casino siteleri
deneme bonusu veren siteler
casibom
casibom giriş
casibom
casibom giriş
Sightcare
gamdom
en iyi casino siteleri
sahabet
grandpashabet
fethiye escort
fethiye escort
child porn
child porn
child porn
fethiye escort
child porn
fethiye escort
marmaris escort
child porn
fethiye escort
child porn
child porn
deneme bonusu veren siteler
deneme bonusu veren siteler
deneme bonusu veren siteler
https://www.oceancityboardwalkhotels.com/
https://guvenilir-secilmis-liste.com/
deneme bonusu veren siteler
Alanya escort
bonus veren sitelerdeneme bonusu veren sitelerjojobetfethiye escortfethiye escortfethiye escortfethiye escortfethiye escortcasibomjojobet güncel girişcasibomcasibom girişjojobet girişmobil jojobetjojobet canlı bahisfixbet girişfixbetfixbet 2025 güncel girişjojobetjojobetjojobetfixbetcasibom girişcasibom girişcasibom girişnakitbahiskralbetkingroyal