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Asia Pacific University of Technology & Innovation (APU)

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Course Fees and Duration

Course Duration:
(36 m) 3 years
Course Tuition Fees:
USD 14,663
Course Miscellanous Fees:


Bukit Jalil,
Location of Study:
Kuala Lumpur
Full Time/Part Time:
Full Time
Awarding University:
Staffordshire University, UK & Asia Pacific University (Dual Degree)


  Institution: Asia Pacific University of Technology & Innovation (APU)

Field Of Study:
Business Administration & Management
Level Of Study:
Course Subject:
International Business Management
Course Intake:
April, August, January, May, October


This programme is specifically designed to provide:

  • An understanding of the context, nature, role and significance of management activities as undertaken by managers in a range of organisations.
  • However at Levels 2 & 3, the emphasis will be on undertaking this in an international context.
  • An opportunity to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic contexts.
  • Vocationally relevant exposure enabling you to become operationally effective in management domestically or internationally.

What you will study


Level 1 comprises 10 common modules within all management awards. The Legal, Business Environment and Computing & IT in the Workplace modules provide a context within which businesses operate.

The Business & Communications Skills and Introduction to Services Management modules provide the skills and competence that will be used throughout the programme. You are then introduced to the four principal functions of a business – Management, Marketing, People Management and Accounting. Important and relevant skills for independent learning are also introduced.

Common Modules

  • Accounting Skills
  • Business and Communications Skills
  • Business Environment
  • Computing and IT in the Workplace
  • Introduction to Management
  • Introduction to Services Management
  • Legal Environment of Business
  • Marketing
  • People Management
  • Quantitative Skills

In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.


Here, specific modules deal with organisational and customer-related issues with emphasis on delivering value to the customers. These are common to all management programmes. The other modules provide a broad understanding of Accounting, Operations and Management in an organisation.

Independent learning continues in all modules but is a particular focus and requirement in Research Methods.

Common Modules

  • Behavioural Science in the Organisation
  • Business Ethics and Governance
  • Delivering Customer Value
  • Financial Management
  • Managing Information System in Organisation
  • Research Methods

Specialised Modules

  • Commercial Law
  • E-Business Management
  • E-Marketing
  • International Business
  • Operations Management
  • Quality Management


Here, the emphasis is on strategy and decision-making in an international context. There are modules in the international dimensions of Finance, HRM, Marketing, Supply Chain Management and Strategic Management. The objective is to explore understanding and to analyse business management internationally where businesses must act global and think local, sometimes referred to as “Glocalisation”. The module on Asian Success in the Global Economy places particular emphasis on how businesses in this region have competed in the global marketplace. This is reinforced by the module on Problem-Solving and another on Decision-Making.

The Project further develops the academic and practical aspects of your chosen area of study in International Business and reinforces your independent learning skills.

Common Modules

  • Corporate Finance
  • Strategic Management

Specialised Modules

  • Asian Success and the Global Economy
  • Global Marketing
  • International Business Management Project
  • International Corporate Finance
  • International HRM
  • International Strategic Management
  • Investigation in International Business Management
  • Managing International Supply Chains
  • Managing People and Performance


Any functional areas including sales, marketing, personnel and also distribution. These are common in larger companies with international links or those engaged in the import / export business, and may also include smaller companies seeking export business.


Source: Asia Pacific University