BA (HONS) IN BUSINESS MANAGEMENT

  Institution: Asia Pacific University of Technology & Innovation (APU)

BA (HONS) IN BUSINESS MANAGEMENT

This programme is spefically designed to provide:

• An understanding of the context, nature, role and significance of management activities as undertaken by managers in a range of organisations.
• An opportunity to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic contexts.
• Exposure to the areas of modern Business Management and how these work in concert to produce efficient, agile and customer-centric organisations.

What you will study

LEVEL 1

Level 1 comprises 10 common modules within all management awards. The Legal, Business Environment and Computing & IT in the Workplace modules provide a context within which businesses operate.

The Business & Communications Skills and Introduction to Services Management modules provide the skills and competence that will be used throughout the programme. You are then introduced to the four principal functions of a business – Management, Marketing, People Management and Accounting. Important and relevant skills for independent learning are also introduced.

Common Modules

• Accounting Skills
• Business and Communications Skills
• Business Environment
• Computing and IT in the Workplace
• Introduction to Management
• Introduction to Services Management
• Legal Environment of Business
• Marketing
• People Management
• Quantitative Skills

In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.

LEVEL 2

Here, specific modules deal with organisational and customer-related issues with emphasis on delivering value to customers. These are common to all management programmes. The other modules provide a broad understanding of Accounting, Operations and Management in an organisation.

Independent learning continues in all modules but is a particular focus and requirement in Research Methods.

Common Modules

• Behavioural Science in the Organisation
• Business Ethics and Governance
• Delivering Customer Value
• Financial Management
• Managing Information System in Organisation
• Research Methods

Specialised Modules

• E-Business Management
• Commercial Law
• Critical Thinking in Management
• Operations Management
• Quality Management
• Services Management

LEVEL 3

Here, the emphasis is on strategy and decision-making alongside the more practical issues of managing for enterprise, performance and problem-solving. Particular focus is given to exploring modern issues in business management through modules such as Contemporary Management, The Changing Face of Management, Managing Change and Enterprising Management. In addition you will delve into strategic aspects of management generally and Human Resources in particular.

Investigations in Business Management will involve exploration of a topic chosen by you. The Project further develops the academic and practical aspects of your chosen area of study and reinforces your independent Business Management learning skills.

Common Modules

• Corporate Finance
• Strategic Management

Specialised Modules

• Asian Success and the Global Economy
• Business Management Project
• Contemporary Management
• Enterprising Management
• Investigation in Business Management
• Managing Change
• Managing people and Performance
• Strategic Marketing Planning
• Strategic Planning for Information System

CAREERS IN BUSINESS MANAGEMENT

Any functional area of business such as sales, administration, marketing, purchasing, personnel, retail, manufacturing operations, export activities, distribution management, etc.