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Kuala Lumpur Metropolitan University College

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Course Duration:
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Placing

Area:
Jalan Raja Laut
Location of Study:
Kuala Lumpur
Full Time/Part Time:
Not applicable
Awarding University:
Kaula Lumpur Metropolitan University College

BA (Hons) in Business & Entrepreneurship Development

  Institution: Kuala Lumpur Metropolitan University College

Field Of Study:
Business Administration & Management
Level Of Study:
Undergraduate
Course Subject:
Course Intake:
Programme Description
Entrepreneurship is an important area of study as it is often associated with innovation and is the driver of economic success. The Bachelor of Arts (Hons) in Business and Entrepreneurship Development provide students with a good foundation in traditional management such as accounting, finance and human resource management. As well as subjects that focus on entrepreneurship, product development, small business development, negotiation, advertising and leadership. Students will be trained to develop a comprehensive business plan with well-constructed financial and marketing components.
Programme Aims
To provide students with specific skills and capabilities needed to become successful managers and entrepreneurs
To produce graduates with innovation capabilities demanded by the market
To encourage graduates to generate their own opportunities in starting their own businesses
To produce highly confident graduates who can clearly express ideas, communicate well, possess people management skills and good selling skills
Career Prospects
Understanding the business aspect is just one part of running a business. An entrepreneur must also have a product or service that he or she believes in. Those starting a business must be able to accept the high risk/high reward environment of entrepreneurship. Even if one decides not to venture out, the Entrepreneurial Studies will build a solid foundation to begin a career in a variety of business areas such as management, marketing, advertising and sales.

DURATION: 9 Semesters

Key Subjects

Basic Academic Reading & Writing
Contemporary Business
Mathematics for Business
Introduction to Financial Accounting
Statistics for Business
Management Theories & Practices
Organisational Behaviour
Microeconomics & Macroeconomics
Advanced Business Communications Skills
Partnership & Company Law
Marketing Management
Fundamentals of Financial Management
Intermediate Academic Reading & Writing
Human Resources Management
Sales Management
Production & Operation Management
PC Competency
Entrepreneurship
Effective Communication Skills
Business Ethics
International Business
Advanced Academic Reading & Writing
Introduction to E-Business
Strategic Management

Corporate Entrepreneurship

Customer Relationship Management
Marketing for Entrepreneurs &
Small Business
Technical Writing
New Product Development &
Brand Management
Integrated Marketing & Communications
Managing Creativity & Innovation
for Business
Supply Chain Management
& Purchasing
Business Research Methodology
Leadership & Team Dynamics
Business Plan Project
Creative Problem Solving
Bina Insan/Diri (Fieldwork)
Practicum

MINIMUM ENTRY REQUIREMENTS

Candidates must meet the following:
STPM (with 2 principal passes), A-Level or Diploma
Completed Foundation Programmes, Matriculation, Pre-University Studies
Other equivalent qualifications

Source :  Kaula Lumpur Metropolitan University College