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Course Fees and Duration

Course Duration:
(36 m) 3 years
Course Tuition Fees:
Course Miscellanous Fees:


Not provided
Location of Study:
Kuala Lumpur, Penang, Sarawak, Selangor
Full Time/Part Time:
Full Time
Awarding University:
University of Sunderland, UK

BA (Hons) Business and Marketing Management

  Institution: Segi University

Field Of Study:
Business Administration & Management
Level Of Study:
Course Subject:
Marketing, Marketing Management
Course Intake:


Marketing is an essential part of a business and its discipline is required for enormous success in the modern business environment. Understanding the basic and escalating needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing.

The Bachelor of Arts (Hons) in Business and Marketing Management enables students to develop knowledge to understand and analyse a business within a regional, national and international framework. The degree enhances communication and problem solving skills that are often required in the marketing industry. Graduates will ready to fulfill the expectations of the employers with the education and practical skills gained throughout the course.

Career Opportunity

With the excellent grounding in business offered by this degree, you will be ready for a career in any business area, ranging from the Human Resources, Marketing, Operations, and/or administration.

Program Module

Year 1

  • Learning From Practice & Reflection
  • Core Business Skills
  • Principles of Marketing
  • Accounting for Business and Management
  • Understanding the Global Environment
  • Organisation Studies

Year 2

  • Business Ethics
  • Operation Management
  • Introduction to Strategic Management
  • Marketing Intelligence
  • Marketing Communications
  • Marketing Management

Year 3

  • Business Research Dissertation 1
  • Corporate Strategy
  • Critical Issue in Marketing
  • Industrial Placement
  • Business Research Dissertation II
  • Consumer Psychology
  • E-Marketing

Entry Requirement

Foundation in Commerce,
STPM (2 principles),
or equivalent qualification.


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