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Course Fees and Duration

Course Duration:
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Jalan Universiti
Location of Study:
Full Time/Part Time:
Part Time
Awarding University:
IACT College

Advertising Principles

  Institution: IACT College

Field Of Study:
Mass Communication
Level Of Study:
Certificate / Professional Certificate
Course Subject:
Course Intake:

TAP (Training Academy for Professionals) is the newly branded training unit of IACT, an established and experienced training academy that offers corporate trainings and part time Professional Development Courses specialising in the area of Marketing, Advertising and Communications.

Advancement in the Marketing and Communications industry requires employees to be re-trained or re-skilled as traditional advertising and communications areas now require injection of ICT knowledge and industry-relevant courses to keep up with the times.

TAP’s Professional Development Courses are designed to meet the real needs of the industry. Whether it is to upgrade oneself or learn a new subject, TAP has lined up an array of courses that will enhance one’s knowledge and skills to help stay ahead of the competition.

TAP under IACT is a Human Resource Development Fund (HRDF) or Pembangunan Sumber Manusia Bhd (PSMB) Class A accredited training academy and as such, all our courses are HRDF-claimable under SBL schemes.

The Professional Development Courses offered by TAP are conducted on a part time basis and classes are held in the evenings.

A general view of the advertising business, its origins and place in the society, the way it is organised,
controlled and how it works in practice. The course will also cover the roles of advertisers, advertising
agencies, media owners and professional bodies and principles regarding rules and regulations
governing the advertising industry. Comparisons will be made with similar rules and regulations in
other countries. Suitable for individuals who require a basic foundation in advertising.


Upon completion of this course, participants will:

  • Understand the fundamentals for eective advertising.
  • Have knowledge of the roles of advertisers, advertising agencies, media owners, professional bodies.
  • Understand the creative, media and production procedures involved.
  • Comprehend the principles governing the advertising trade.
  • Understand the legal aspects and voluntary controls.


  • Composition of the Advertising Industry
  • How Advertising Adds Value to A Brand
  • Different Types of Advertising
  • Advertising Brieng System
  • Creating Great Ideas
  • Consumer Purchasing Cycle
  • Made-in-Malaysia Ruling
  • Pressure Group Activity Related to Advertising
    • – Consumer Organisations & Environment Activism
  • Major Social Trends that are Inuencing the Malaysian Laws and Code on Advertising

Source: IACT College