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Course Fees and Duration

Course Duration:
(24 m) 2 years
Course Tuition Fees:
Course Miscellanous Fees:


Not provided
Location of Study:
Kuala Lumpur, Penang, Sarawak, Selangor
Full Time/Part Time:
Full Time
Awarding University:
SEGi University

Master of Business Administration (General Management)

  Institution: Segi University

Field Of Study:
Business Administration & Management
Level Of Study:
Course Subject:
Business Administration
Course Intake:
January, May, September


To keep up with the rising competition in the business environment, t is important to one to take a leap into senior positions although it can be intimidating. Professional who is entering into such positions must equip themselves with the necessary skills and knowledge to successfully manage and succeed in a changing and challenging business environment.

The Master of Business Administration (General Management) programme seeks to promote an understanding of core business and management disciplines while emphasising and enhancing the management skills as well as develop new ideas and concepts in the areas of analysis, problem solving, decision-making, effective communication and leadership, which can be applied in the an organisation.

The core elements of the programme – including the management of human resources, management of the immediate business environment, management of change and the management of general resources – are delivered in focused modules and the project dissertation to encourage depth of understanding and to facilitate interactive teaching and learning. The modules taught come from a wide range of business and management disciplines including economics, marketing, information systems, statistics, human resource management and law.

Career oppotunity

Graduate with this skills are highly in demand to perform in a senior of managerial role with competence. Organizations are always looking for professionals with strong managerial skill and abilities as the success of the organization depend upon the skill and abilities of the management.

Due to the coverage and wide variety of modules of the programme, graduate will have the opportunity to pursue general management positions across a wide range of sectors and specialisations. Generally, graduates enjoy strong demand from industry for their skirls and knowledge as well as compensation to match.

Program Modules

Year 1
Semester 1

  • Managing in the International Economy
  • Marketing Management
  • Accounting for Managers
  • Semester 2
  • Finance for Managers
  • Organisational Behaviour
  • Entrepreneurship
  • Corporate Social Responsibility

Semester 3

  • Operations & Quality Management
  • Project Management – Framework & Sustainability
  • Compensation and Benefit Management

Year 2
Semester 1

  • Economics for Managers
  • Strategic Management
  • Research Methodology

Semester 2

  • Masters Project

Entry Requirement

Applicants must have completed a relevant Bachelor degree and have obtained an IELTS score of 6.0.

Students who have completed studies at Masters’ level may also be eligible to apply for exemptions.

All applications will be individually assessed.


SEGi University Kota Damansara