Bachelor of Business Administration (Dual Major – Marketing & Management) (4+0) in Collaboration with Northwood University, US
- Field Of Study:
- Business Administration & Management
- Level Of Study:
- Undergraduate
- Course Subject:
- Management, Marketing
- Course Intake:
- August, January, May
Programme Description
Overview
One of the top Business schools in the US, Northwood University’s Marketing & Management Degree provides you with a comprehensive marketing foundation to excel in a global Business world.
It introduces you to critical thinking by providing you with practical marketing principles, examples, actions and the knowledge for effective business decision making. These principles develop your cognitive abilities and enable you to develop marketing strategies and manage organisations.
The syllabus includes:
- Business-to-Business Marketing
- Marketing Research
- Marketing Management
Highlights
- Upon graduation you’ll receive identical awards from Northwood University
- The programme structure and syllabus are similar to the programmes in Northwood University
- You will also be exposed to actual working environments through industry visits, talks and workshops with multinational companies
Northwood University
- Northwood University has been named ‘Business Specialty School’ by the US News & World Report, it is accredited by the higher learning commission and is a member of the North Central Association.
Northwood University at INTI
- The 4+0 Northwood Business program offered at INTI International College Subang enables students to complete their American degree without compromising on quality. Students who complete this 4+0 BBA at INTI will be accorded an identical award as in the US.
Career Opportunities
- Brand Manager
- Product Manager
- Market Research Manager
- Customer Service Manager and more
Programme Structure
| General Education Core |
- Composition 1
- College Algebra
- Islamic Studies / Moral Studies
- Basic Computer Applications
- Composition 2
- Principles of Microeconomics
- Speech Communication
- Malaysian Studies
- Principles of Psychology
- Principles of Macroeconomics
- Statistics 1
- Environmental Science
- Foundation of Modern World 1
- Ethics
- Introduction to Art / Music
- Introduction to American Government
- Foundations of Modern World 2
- Career Development
- Biodiversity
- Business Law 1
- Communication & Interpersonal Relations
- Philosophy of American Enterprise
- Cultural Anthropology
|
|
| Business Core |
- Principles of Marketing
- Principles of Management
- Fundamentals of Financial Accounting
- Fundamentals of Managerial Accounting
- Financial Management
- Organisational Behaviour
- Strategic Planning
|
|
| Electives |
- Applied Communications
- Philosophy of Religion
- Open Elective
|
|
| Major |
- Principles of Advertising
- Principles of Selling
- Statistics 2
- International Trade
- Sales Management
- Marketing Research
- International Marketing
- Consumer Behaviour
- Marketing Management
- E-Commerce
|
|
| Management Core |
- Human Resource Management
- Practice of Management and Leadership
- Operations Management
- International Management
- Management of Information Technologies
|
|
| MPU Subjects |
- Islamic and Asian Civilisation (Local students) / Malaysian Studies 3(International students)
- Ethnic Relations (Local students) /Communicating in Malay 3 (International students)
- Bahasa Kebangsaan A*
- Entrepreneurship
- Community Service and Co-curriculum
*For Malaysian students who do not have a credit in SPM BM. |
|
Campuses & Intakes
INTI International College Subang
- 13 January 2014
- 26 May 2014
- 18 August 2014
Entry Requirements
| Entry Level |
Entry Requirements |
| SPM/O-Level or equivalent |
5 Cs |
| UEC |
5 Bs |
| STPM/A-Level |
2 passes |
| Recognised Foundation Programme |
|
| UEC |
5 Bs |
| SAM |
5 subjects with ATAR of 55 (equivalent to TER of 55), no subject below 10/20 |
| NSW (HSC) |
Minimum 10 units with UAI 55, no subjects below 50 |
| Tertiary Entrance Examination (Tee) |
5 subjects with a minimum aggregate of 279 |
| Government Matriculation |
| Others |
Equivalent qualifications recognised by Malaysian Government |
English Language Profiency:
| Entry Level |
Entry Requirements |
| SPM/UEC |
A to C |
| O Level / 1119 |
Grade 1 – 6 |
| TOEFL |
520 (paper) / 190 (computer) / 68(internet) |
| IELTS |
Band 5.5 |
If the student does not have the required English proficiency, the student must sit for the English Placement Test (EPT) at INTI. If the student does not pass the EPT, he/ she will be required to take a full semester of Intensive English at INTI College Subang Jaya before being admitted into the full degree program.
Students with higher qualifications (e.g. STPM, A Level, Foundation, Diploma) may be granted credit transfer and advanced standing. All exemptions will be reviewed and will be subjected to the approval from the Northwood University.
Pathway
Source : INTI International University
