BA (Hons) in Marketing & Event Management (3+0) in Collaboration with University of Hertfordshire, UK
- Field Of Study:
- Business Administration & Management
- Level Of Study:
- Undergraduate
- Course Subject:
- Event Management, Marketing
- Course Intake:
- April, August, January
Programme Description
Overview
The BA (Hons) in Marketing and Event Management (3+0) programme will provide you with the knowledge and technical ability required to excel in the fields of marketing and event management.
We aim to develop your understanding of marketing in the real world and industry knowledge and skills to work successfully in event management within the dynamic area of contemporary business.
You will become a flexible, skilled communicator with a flair for marketing strategy and an added advantage of qualification from one of the UK’s best universities.
Highlights
- 94% graduate placement within 6 months of graduation
- Graduates will be presented with identical awards from the University of Hertfordshire
- The programme structure and syllabus are similar to the programme being conducted at the main campus of the University of Hertfordshire
- Students will be exposed to actual working environments through industry visits, talks and workshops with multinational companies like KPMG, AIA, Megasteel and more
- A comprehensive learning experience with a mix of face-to-face & online support learning through Blackboard, with access to course materials, assignments & faculty members at any time
- Exposed to real Industry projects and get practical learning experience via international faculty, overseas guest professors & live lecture conferencing
- This programme prepares students for postgraduate studies locally and abroad
Professional Accreditations (Exemptions)*
- Foundation examinations of the Chartered Institute of Management Accountants (CIMA)
- Part 1 of the Association of Chartered Certified Accountants (ACCA)
Further exemptions are available from second level papers.
* Subject to submission to the professional bodies & depending on the results obtained by students
Career Opportunities
- Brand Manager
- Product Manager
- Market Research Manager
- Customer Service Manager and more
- Event Coordinator or Manager
Programme Structure
| Year 1 |
- Principles of Marketing
- English for Business Study 1
- Introduction to Business and Management A
- Quantitative Methods for Business and Management
- Introduction to Marketing Communications
- Global Perspectives in Business
- English for Business Study 2
- Introduction to Business and Management B
- The Event Industry
- Hospitality Services Management
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| Year 2 |
- Enterprise
- Enhancing Employability in Event Management
- Marketing for Small Enterprise
- Product Innovation
- Marketing Planning
- Olympic Impact and Legacies
- Community Service & Cocurriculum
- Event Strategy: Culture and Sporting Events
- Event Planning and Risk Management
- Industry Project
- Market and Social Research A
|
| MPU Subjects |
- Entrepreneurship
- Community Service & Cocurriculum
- Presentation Skills / Bahasa Kebangsaan A*
- Ethnic Relations (Local Students) / Communicating in Malay (International Students)
- Islamic & Asian Civilization (Local Students) / Malaysian Studies (International Students)
*Exempted if a credit in BM has been obtained at SPM level.If credit is obtained,then student will take Presentation Skills |
|
| Year 3 |
- 21st Century Consumer Marketing
- Sponsorship , Partnership and Finance
- Social Network & Enterprise
- Market & Social Research B
- Visitors Attraction Management
- Operations Management for Events
- Business & Commercial Awareness
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|
Campuses
INTI International College Subang
Entry Requirements
| Entry Level |
Entry Requirements |
| INTI Foundation |
Completion of Foundation Programme |
| Diploma |
Completion of Diploma studies will allow a maximum of 36 credit hours in exemptions |
| STPM |
Two (2) full passes |
| A Level |
2Es |
| UEC |
5Bs |
| SAM |
Pass in 5 subjects, no subjects below 10/20 |
| NSW (HSC) |
Minimum 10 units with UAI 55, no subjects below 50 |
| CPU |
6 passes with an average of 55, no subject below 50 |
| Tertiary Entrance Examination (TEE) |
5 subjects with a minimum aggregate of 279 |
| Government Matriculation |
| Others |
Please contact INTI International College Subang |
INTI College Sabah
| Entry Level |
Entry Requirements |
| INTI Foundation |
Completion of Foundation Programme |
| INTI Diploma |
Completion of Diploma studies will allow a maximum of 30 credit hours exemption |
| STPM |
Min CGPA 2.0 or 3 Principle passes including General Paper (Pengajian Am) |
| A-Level |
2 Es |
| UEC |
5 Bs |
| SAM |
Pass in 5 subjects, no subject below 10/20 |
| NSW (HSC) |
UAI of 55 |
| CPU |
6 passes with an average of 55 and no less than 50 in each of the subjects |
| Tertiary Entrance Examination (Tee) |
5 subjects with a minimum aggregate of 279 |
| Others |
Please contact INTI College Sabah |
English Requirement – Entry to Year 1 or Year 2 Degree Programmes
| Entry Level |
Entry Requirements |
| SPM English |
Grade 1-6 |
| English 1119 |
Grade 1-6 |
| GEC O-Level |
Pass |
| IELTS |
Band 6.0 & above |
| TOEFL |
550 & above |
| TOEFL (computer based) |
213 or above |
| Pitman ESOL |
Higher Intermediate/Advance |
| UEC English |
Grade 1-6 |
| Others |
Please contact INTI |
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Source : INTI International University
